Homelands Race Representation and Americanisation

LO: Discuss, explain and evaluate how media context (where the media product was produced and screened) may have influenced representations in the TV Drama you have studied.

Americanisation: The action of making a person or thing American in character or nationality.

McDonaldisation: To describe how America has spread around the world.

Cultural imperialism: Cultural imperialism is the process and practice of promoting one culture over another.

Capitalism: An economic and political system in which a country's trade and industry are controlled by private owners for profit, rather than by the state.

Consumerism: He protection or promotion of the interests of consumers.

Islamophobia/Islamophibic: Islamophobia is the fear, hatred of, or prejudice against the Islamic religion or Muslims generally, especially when seen as a geopolitical force or the source of terrorism.

We are prisoners of American culture

American products is become global due to the media as Google is owned by American's, so therefore the rest of the world (mostly) will become influenced. 

Countries not following Americanisation - 

• North Korea
• Bolivia
• Ghana 
• Macedonia 
• Bermuda
• Zimbabwe
• Iceland

These countries don't have McDonalds, proving that they don't follow American culture unlike the rest of the world.

The cultural of American culture is a Western origin, but has spread out of the rest of the world which has influenced their social and cultural characteristics, such as, music, food,  and social-habits. As America is a large country, it has a large influence on young people and people with low IQ's. 

American Dominant Ideology:

Gender roles - Male (they're 'stronger' so they're suppose to look after females)

Race - White (black people are 'violent')

Social grade - C1-A (anyone below C1 aren't important)

Sexuality - Straight (any different sexuality it 'weird')

Religion - Catholic (muslim are 'terrorists')

Politics(e.g. Capitalism) - Capitalism (the American 'dream')

If you're not a white, straight middle class man, you're not important. "They have all the power and should be in power. They're the social norm." (Carl Marx argument)

How Homelands fix's/breaks gender conventions:

Gender roles - Female (breaks)

Race - White (fix)

Social grade - C1-A (fix)

Sexuality - straight (fix)

Religion - Catholic or atheist (fix)

Politics - Capitalism (fix)

Homeland breaks gender conventions as the main character is female (Carrie) but her boss is male which fixes gender conventions as Carrie has to follow his orders as she's below him socially. This balances out the broken and fixed gender conventions, so they audience can't argue that the main character is female.