Tuesday 29th October 2019
L/O: To develop the language of media analysis.
This is the cover of Time magazine, a media product that promotes celebrities in their upcoming life. The denotations of the magazine cover is a close up of man with direct address with red and black text. The connotations of the magazine cover is in colour to express confidence as he's looking directly at the camera showing no fear. The juxtaposition of the black and red text colour connotes the boldness of the image, making it stand out, showing the importance of the man as he's a celebrity.
Denotation - The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests(Factual).
Connotation - An idea or feeling which a word invokes for a person in addition to its literal or primary meaning(Personal knowledge/Cultural knowledge).
What are the denotative elements?
The denotative elements of the Adele '25' album cover shows the close-up of a woman looking at the camera with text underneath the image. The white text is the name if the artist, and the red text is the name of the album. Whereas the denotative elements in the Kendrick Lamar, 'good kid in a mad city' album cover shows a medium close-up of a man with a bold font in the middle with a black background.
What are the connotative elements?
The connotative elements of the Adele '25' album cover has a black background with a white text of 'Adele and a red text of '25' which makes the font stand out. The black background could imply uncertainty of the future as only her face is present, and the red 25 could imply the hardships of being 25 years old, and maturing into a full-grown adult. The white text of "Adele" could imply her purity or vulnerability.
What evidence is there that they are aimed at different audiences?
What is the genre?
Pop/R&B
Who are the target audience?
Lonely teenage girls
How is the artist represented?
Covered in blue, represents loneliness and sadness
Tuesday 5th November 2018
"The products constructed to market James Bond films are designed to offer a clear appeal to a wide global audience of young males 17 - 35"
I agree with the statement that the market of the James Bond films are designed for the appeal of young males aged 17-35 with the denotation of half naked attractive women posing fiercely, with an older gentleman(presumptuously in his 30s), giving direct address to the audience whilst holding a gun. The connotation of the film poster is the use of the colour pallet of red and yellow. The colour yellow in this context could connote to happiness, which juxtaposed with the colour red; which connotes to action and death. This appeals to the target audience of males aged from 17-35 as it's stereotyped men for liking action films with attractive half naked women, making them feel like they have to watch the movie. Also, the black and white filtered man at the side of the poster could connote the villain of the movie as he's barely visible which could suggest suspicion as the audience is able to identify the man clearly. This could market the audience of males 17-35 as adults like a villain that's unidentifiable as it adds a sense of mystery to the movie, making the movie enjoyable and therefore entertaining. Males would prefer this as he looks suspicious, and females weren't as educated back in the 60s.
Friday 8th November 2019
Semiotics
L/O: To explore the idea of semiotics and how it can be applied to media analysis.
Denotation - Two people (man and women) posing in a mid-shot facing the camera with a skull in the back of them.
Connotation - The title of the cover 'spectre' is in the font sans serif gives off an modern and updated impact of the latest James Bond film, implying the evolvement of technology as the sans serif font is in white which connotes newness. The skull represents the signifier of Roland Barthes theory of the symbol which connotes to Mexico's Day of the Dead, which signifies possible death in the movie.
Audience - The target audience would be of a mature audience age ranging from 21-35 year olds.
Theory: Ferdinand Saussure
Saussure first put forward the idea that signs are comprised of two elements.
"The products constructed to market James Bond films are designed to offer a clear appeal to a wide global audience of young males 17 - 35"
I agree with the statement that the market of the James Bond films are designed for the appeal of young males aged 17-35 with the denotation of half naked attractive women posing fiercely, with an older gentleman(presumptuously in his 30s), giving direct address to the audience whilst holding a gun. The connotation of the film poster is the use of the colour pallet of red and yellow. The colour yellow in this context could connote to happiness, which juxtaposed with the colour red; which connotes to action and death. This appeals to the target audience of males aged from 17-35 as it's stereotyped men for liking action films with attractive half naked women, making them feel like they have to watch the movie. Also, the black and white filtered man at the side of the poster could connote the villain of the movie as he's barely visible which could suggest suspicion as the audience is able to identify the man clearly. This could market the audience of males 17-35 as adults like a villain that's unidentifiable as it adds a sense of mystery to the movie, making the movie enjoyable and therefore entertaining. Males would prefer this as he looks suspicious, and females weren't as educated back in the 60s.
Friday 8th November 2019
Semiotics - The study of signs and symbols and their interpretation.
A sign is made up of two elements: The signifier and the signified.
A sign is made up of two elements: The signifier and the signified.
- Signifier is 'the physical form, the thing that is being considered.'
- Signified is 'what or culture has decided this from means.'
His theory focuses on how signs and images represent different cultures and ideologies in different ways.
There are established through: Denotation and Connotations.
A myth in this context is where a socially agreed symbolic association becomes so widely accepted it becomes iconic.
Pierce focused on developing the idea that there were different levels of meaning that could be attached to signs and that these operated in different ways to audiences.
He claimed there were three types of signs:
Icon - Looks like whatever it signifies(can see) E.G. Statues and pictures.
Index - Cause of connection. You have to figure out what it signifies.
Symbol - Convention. We learn it through our culture(must learn). E.G. Flags and road signs.
Design an effective logo for the following brands:
As shown, fashion logos are very simple and are in a monotone pallet of black and white.
Children's TV Logo
Children's TV logos are brightly coloured.
Social Media App Logo
Social media app logos are simple, sometimes with the letter of the app or an imagine which connotes with the name of the app.
The serif font of 'Bee Fierce' is an fashion brand that sells high-end clothing with the embroidery of a bee engraved with each item of clothing.
The target audience of the brand is aimed for young adult of both sexes aged from 18-30 year olds who are high maintenanced. The black and white logo of a bee suggest the sophisticatedness of the audience as they'll tend to be of an upper class of A-C. The use of the bee suggests elegance as the way the bee is presented indicates a style or brand of clothing as the wings are apart, connoting the fierceness of the brand, attracting the target audience as they too want to be fierce like a bee.
I've use black and white instead of yellow as there's a black and white been called the Ashy mining bee which is a European bee species, and the company is also European which links with the continuity of being a European brand.
The serif font of 'Beezy' is a childrens TV logo that has a target audience of young children aged from 6-11. The typography of 'Beezy' denotes to bees and they use of the suffix 'y' at the end adds the childish elements to the TV logo, which targets a younger audience.
The theme of bees as symbolise brightness and community, encouraging children to talk about it. Also, the colour pallet of yellow has been chosen as it represents happiness and also could connotes to the colour of a beehive.
The Sans Serif font of 'Colony' connotes to an modern feel, implying the target audience of from 25-35 year olds. 'Colony' means a group of bees together who live together. This fits because the lexis of 'Colony' suggests a group of people who want to get to know each other, impling that the app is used for social media purposes.
The colour pallet of white suggests light, and the colour pallet of yellow suggests happiness and positivity. Both of these colours have positive connotations, implying the social media app of 'Colony' is used to make new friends and expand themselves, like bees in a hive.
- Signified is 'what or culture has decided this from means.'
Theory: Roland Barthes
His theory focuses on how signs and images represent different cultures and ideologies in different ways.
There are established through: Denotation and Connotations.
A myth in this context is where a socially agreed symbolic association becomes so widely accepted it becomes iconic.
Theory: Charles Pierce
He claimed there were three types of signs:
Icon - Looks like whatever it signifies(can see) E.G. Statues and pictures.
Index - Cause of connection. You have to figure out what it signifies.
Symbol - Convention. We learn it through our culture(must learn). E.G. Flags and road signs.
Tuesday 12th November 2019
Applying Semiotics
L/O: To apply semiotic theories when creating media products
Design an effective logo for the following brands:
- A new fashion label aimed at young adults
- A new TV Channel aimed at kids (6-11)
- A new social media app aimed at ABC1 25-35 year olds
As shown, fashion logos are very simple and are in a monotone pallet of black and white.
Children's TV Logo
Children's TV logos are brightly coloured.
Social Media App Logo
Social media app logos are simple, sometimes with the letter of the app or an imagine which connotes with the name of the app.
Fashion Logo
The serif font of 'Bee Fierce' is an fashion brand that sells high-end clothing with the embroidery of a bee engraved with each item of clothing.
The target audience of the brand is aimed for young adult of both sexes aged from 18-30 year olds who are high maintenanced. The black and white logo of a bee suggest the sophisticatedness of the audience as they'll tend to be of an upper class of A-C. The use of the bee suggests elegance as the way the bee is presented indicates a style or brand of clothing as the wings are apart, connoting the fierceness of the brand, attracting the target audience as they too want to be fierce like a bee.
I've use black and white instead of yellow as there's a black and white been called the Ashy mining bee which is a European bee species, and the company is also European which links with the continuity of being a European brand.
Children's TV Logo
The serif font of 'Beezy' is a childrens TV logo that has a target audience of young children aged from 6-11. The typography of 'Beezy' denotes to bees and they use of the suffix 'y' at the end adds the childish elements to the TV logo, which targets a younger audience.
The theme of bees as symbolise brightness and community, encouraging children to talk about it. Also, the colour pallet of yellow has been chosen as it represents happiness and also could connotes to the colour of a beehive.
Social Media App Logo
The Sans Serif font of 'Colony' connotes to an modern feel, implying the target audience of from 25-35 year olds. 'Colony' means a group of bees together who live together. This fits because the lexis of 'Colony' suggests a group of people who want to get to know each other, impling that the app is used for social media purposes.
The colour pallet of white suggests light, and the colour pallet of yellow suggests happiness and positivity. Both of these colours have positive connotations, implying the social media app of 'Colony' is used to make new friends and expand themselves, like bees in a hive.
Friday 22nd November 2019
Conventions
L/O: To apply semiotics theories when analysing media texts.
How has it used conventional ideas of beer marketing?
The conventional idea of marketing used by the parody of The Lord Of The Rings and the use of greens. The use of green connotes to freshness and nature.
Who is it aimed at and how do you know this?
This use of marketing aims at fantasy fans who've seen The Lord Of The Rings and it'll be a funny joke for them, making them feel included into beer marketing.
What assumptions are being made about the audience?
The assumptions about the audience are that they're probably hardcore The Lord Of The Rings fans who liked the use of world play in the beer advert, also the metaphor of the beer bottles being the orks might entice them to buy beer.
Tuesday 26th November 2019
Subversion
L/O: To explore the concept of conventions and subversion.
Denotations - Beers surrounding a label-less beer in the centre.
Connotations - The labelled beers connote to men, which is surrounded by the label-less beer which connotes to a female.
Conventions - The use of the colour pallet of green suggest freshness and nature/natural a beer.
Audience - The audience is aimed for men aged from 21-35 year olds.
Context - The fact that it says bachelor party suggests that it's men who are going out getting drunk and having a good time with the label-less beer bottle. The cap next to the label-less beer suggests that then men want to consume her insides.
Cadbury's Advert (2007)
What does the advert tell us about Cadbury's?
It tells us that Cadbury's aren't afraid of experiments with different and unique styes of adverts.
What was the intention of the advert as it was so clearly different to typical confectionary adverts?
The intention was to get the audience talking about the advert as it was nothing they've ever seen before.
Who was it aimed at?
It was aimed at an older audience by the choice of music aged from 35-60 year olds as the song 'In The Air Tonight' was released in 1981, making the song nostalgic to the older audiences.
Also, the advert would also aim at a younger audience as children from 5-12 year olds would think it's funny to see a gorilla playing the drums.
What does it mean?
The gorilla signifies loyalty, meaning Cadbury's is loyal to its customers.
What impact does it have on you?
The impact it has on me, is that it's memorable as you don't normally see adverts like that(a gorilla playing the drums).
It boosted sales for the brand by 10% - why?
As more people were talking about this unique advert, more people felt inclined to buy Cadbury's when craving chocolate. Or if they have children, the children would remember the brand of the advert, and therefore ask for it, which increases the sales of Cadbury's.
Benetton: A Case Study
From 1982 - 2000: Subjects ranged from death row inmates to political prisoners and religions and all sexual orientations and ethnicities.
Banned Ad -
This image was taken in 1992 after an AIDS victim (David Kirby) laid on his deathbed; and two years later Benetton used this image, but coloured with oil paint for its campaign. But the campaign received a lot of backlash because it had issues that advertisers don't normally want to deal with." At the time, AIDS were an issue as that year the disease had become the number one cause of death of U.S. mean ages 25 to 44. David Kirby was "using Benetton" for an opportunity to spread awareness on AIDS.
Tuesday 3rd December 2019
Exam Set Texts
L/O: To explore set advertising texts and research brands.
Explain how the representation of the brand (Barbie) has changed since the 90s.
Advert 1 - Old Spice: "Smell like a man."
Overview of Brand/Organisation
- Old Spice is an American brand for male grooming products.
- The Old Spice "Smell like a man" campaign poster from 2010 was a transformative mass market campaign for the aftershave brand.
- Prior to 2010 the Old Spice brand was associated with a much older, more mature male audience.
- This poster was part of a campaign that sought to reposition the brand and make it more accessible to younger audiences.
Brand image and values (before and after)
Previous advertising campaign
1970s - Positioned for father, and grandfather.
Slogan: "Mark of a man"
1980s - Family orientated: Man with father and children.
Slogan: "Mark of an ultimate man."
2013-2014 - Young demographic of man or becoming a man.
Slogan: "Smell like a man."
Star vehicle: representation and values
The star vehicle used in 2010s smells like a man campaign is Isaiah Mustafa who is an American actor and former football player. He represents men aged from 25-45 year olds who like him, making them feel inclined to buy a Old Spice product.
Advertising campaign content
The campaign of "Smells like a man" was a huge success, increasing sales and having 10 million YouTube views also 9 times of traffic from the Old Spice online shop. They made this campaign as their sales were outdated and catered for old men and they wanted to cater to a younger, more diverse audience.
Slogan Context (UK)
"Smell like a man."
This caters to men and women as it could connote that their man could smell like a man. It targets women as they could buy it for "their man"
Advert 2 - Lucozade: "I believe."
Overview of Brand/Organisation
- The Lucozade 'I believe' campaign poster from 2013 was part of a £4million mass market campaign to educate consumers about how the soft drink brand can help improve people's short performance, and features footballer Gareth Bale as a key brand ambassador.
- Lucozade is manufactured by a Japanese company called Sunotry which is markets for a range of sports and energy drinks.
- 1927 created "Glucozade"
- Glucozade was used in hospitals and to ill children
The values of Lucozade is that they're promoting energy drinks which is better for you as it's more "sporty". Also, Lucozade said "fuels you better than water", but they changed it as the EU authorised health claimed that the wording failed to make it clear that the benefits of the drink would only be achieved during periods of prolonged exercise.
Previous advertising campaign
January 2008 - Lucozade "Sport"
February 2009 - Lucozade "Millilitres"
May 2009 - Lucozade Sport "Evolution"
June 2009 - Lucozade Energy "Big Brother Idents"
March 2010 - Lucozade "Do More"
March 2011 - Locozade Sport Lite "Louder"
August 2011 - Lucozade "The Arrival"
January 2012 - Lucozade Sport "Faster. Stronger. For Longer."
May 2012 - Lucozade Sport "Ashley Young"
January 2013 - Lucozade "Last Man Standing"
August 2015 - Lucozade "Find Your Flow"
September 2016 - "Orchestra Of Movement"
October 2016 - Lucozade Sport "Wait Training"
April 2017 - Lucozade Sport "Anthony Johnson"
February 2018 - Lucozade Energy "Tomb Raider"
April 2018 - Lucozade Energy "David & Goliath"
September 2018 - Lucozade Sport "The Next Move"
May 2019 - Lucozade Energy "Spark Something"
May 2019 - Lucozade Sport "Three Lionesses"
Star vehicle: representation and values
The star vehicle of the Lucozade "I Believe" is an Welsh professional football player called Gareth Bale. He represents himself as a winger for Spanish club Real Madrid and the Wales national team. Gareth and Alex Oxlade Chamberlain is suitable for this campaign because they're both sport player, so therefore he can promote Lucozade Sport.
Advertising campaign content
The Lucozade Sport "I Believe" campaign made £4 million on its own. Lucozade sold to its manufacturer's in Suntory and made £1.35 billion in September 2013.
Slogan Context (UK)
"#IBelieve"
The use of the short sentence "I Believe" makes people feel it is good for you o therefore sports people will buy it.
Advert 3 - Shelter
Overview of Brand/Organisation
- UK-bases housing and homelessness charity launched an advertising campaign in 2011
- Made for those who are in risk for being homeless with the use of Shelter's free services which'll guide them to seek advice on issues around homelessness earlier.
Brand image and values (before and after)
"Shelter exists to defend the right to a safe home"
Previous advertising campaign
Star vehicle: representation and values
Advertising campaign content
Slogan Context (UK)
Tuesday 10th December 2019
Social Context
L:O/ To apply context and representations to old spice advert.
Magazine Advert 2011
- Old Spice is a follow-up campaign from 'Smells like a Man' campaign from 2010.
- Old Spice is an 70 year old brand (advert doubled in sales)
- A day after Super Bowl isaiah joined back in the campaign.
- Super Bowl attracted both men and women into remembering the campaign of the Old Spice advert.
- Inspired by the freshest/exotic place on the planet(such as Mt. Fuji)
- 5 different print adverts
- Playful/childish adverts(even in print form)
- Each advert illustrated the 'paradise' of the deodorant.
Connotations - The mid shot of the man giving direct address to the audience suggests he wants to attracts the audience (typically females) by his "good looks" of his intense stare. The volcano on top of Isaiah's head could connote to heat as the audience would think he's hot (good looking), attracting the audience who likes good looking sport stars.
Isaiah is shown to be in a tropical 'paradise' by the use of the colour pallet of the blue skies and a clear blue ocean which attracts a male target audience as blue is a 'male colour'. The use of the figurines of palm trees also connotes to a tropical paradise and freshness which attracts females as they like the smell of freshness of their man.
Playfulness/a comedic value of conventional use of masculinity (strong/powerful), initial "smells like a man" campaign. The use of traditional stereotypes of the women sunbathing and the men catching the fish. Links with the tagline - "become one of the freshest places on Earth."
Denotations - A mid shot of a man giving direct address to the audience and a volcano is on top of his head. He is surrounded by a figurine of a beach and figurine people lying on the beach. On the right hand side of the advert are two bottles of Old Spice deodorants.
Rebranding
- In the 1960s - use of hairy men and women couldn't 'resist them'
- "Girls like it, isn't there a better reason to wear old spice?" - 60s
- In the 1970s - Using sexuality to sale male product.
- In the 1980s and 1990s - Less sexism but 'real men' wear Old Spice.
- Traditional constructs of masculinity throughout the 75 years.
- Masculinity is an American influence. (Americanisation)
- Isaiah is linked with traditional masculinity.
- Appeal to women as Isaiah is attractive.
- Old Spice uses advertisements in an ironic way.
How does the product use and subvert the conventional genre stereotypes of masculinity associated with adverts for such products and brands?
The the way Old Spice has advertised their "Smells like a man" campaign is presented in a conventional genre stereotype of masculinity this is shown as Old Spice has always been targeted for men throughout the 75 years of advertisements and their brand.
Beginning in the 60s; Old Spice used hairy men on their branding, implying that women "couldn't resist them" if they wore the Old Spice deodorant, also the tag-line of "Girls like it, isn't there a better reason to wear Old Spice?" which associates with men as they want to attract women.
They improved their rebranding in the 1980s and 1990s and they used less sexism in their adverts, but used the genre stereotype of "real men" only allowed to wear Old Spice deodorant. This made men feel inclined to purchase Old Spice as they wanted to feel included, which connotes to the traditional constructs of masculinity in the Old Spice advertisements.
Even in 2010 with the "Smells like a man" campaign poster there's still use of traditional genre stereotypes of masculinity. This was because Old Spice felt like they needed to still attract their current target audience who are an older, more mature male audience; but they also wanted to make their brand more accessible to a younger audience, so therefore they added a comedic value in the way they advertised.
The comedic value they applied to Old Spice adverts were the use of traditional genre stereotypes of both men and women. Such as the connotations of the genre stereotypes of the women sunbathing and the men fishing would be comedic value to a younger audience as it would deem 'ridiculous', but also would still apply to their older audience as they're traditional and think that's sensible. So therefore, the stereotypes are still used but as a slap-stick kind of way.
The denotation of the Old Spice advert would be of the mid shot of the direct address of Isaiah Mustafa and the volcano on his head. This connotes to the use of direct address to attract females by the use of his "good looks" and his intense stare of his brown eyes. The volcano on top of his head could connote to to heat as the audience (traditionally women) would find his "hot", attracting the audience who find him attractive.
Tuesday 17th December 2019
Social Context
L/O: To review and apply context and representation to Lucozade advert.
1950s - Marketing of Lucozade as a drink was used for when you were run down and tired. Lucozade was being associate with sickness or poor health and was sold by chemists.
1970s - People's lives were improving as colds and flu were declining. Lucozade changed its image of the brand from one rooted in health and recovery to one where Lucozade was to be seen as a healthy provider of energy to help people recover in energy which was targeted for house wives and children.
1980s - Used Daley Thompson who was a British athlete which was the campaign "Daley Can" which was marketed to a younger group of people such as teenagers and young adults who need to boost their energy.
1990s - Lucozade released Lucozade Sport and the brand promised "to get your thirst, fast." Lucozade was the first brand to launch with a sports sponsorship deal. Also used Lara Croft from the Tomb Raider gameas a campaign poster as she was associated with strength - relied on Lucozade to help her sustain her energy. This was the decade of the Adidas, Nike, Reebok and track-suit culture.
- The slogan #IBelieve is still relevent
- The use of the hashtag indicated joining a movement that includes and is endorosed by athletes,
- Part of the concept of the TWO-STEP FLOW media theatrical model of human behaviour and a well-established marketing technique.
How does the product use conventional stereotypes associated with adverts for such products and brands?
- Analyse Stereotypes
- How #IBELIEVE represents the era
- The representations offered by the advert
- Make judgements and reach a conclusion about the advantage of using this approach of the LUCOZADE brand in the contemporary market
The product of the Lucozade #IBELIEVE campaign uses conventional stereotypes such as professional athletes like Gareth Bale and Alex Oxlade-Chamberlain to promote the Lucozade Sport drink and the campaign.
Firstly, the use of the bold slogan "Lucozade sport hydrates and fuels you better than water" makes it eye-catching but it's controversial as the campaign says it's "better than water" as water is probably a more healthier option then Lucozade. But because of this statement, it'll make people want to try it out to test if it really is better than water, which promotes the Lucozade campaign nevertheless.
Social Context
L/O: To review and apply context and representation to Shelter Campaign.
Charity campaigns - Raising awareness of a brand generating money and income so traditionally a charity campaign there's a less of a production value. They construct and sense of compassion and a sense of responsibility or guilt. In the 80s aftermath of Live Aid and Comic Relief, the concern has become compassion fatigue and desensitization. Meaning, audiences grow tired of such campaigns and seeing malnourished children don't have much of an impact - they stop "working."
Constructing meaning -
- Messages about suffering or need closer to home pose a different type of challenge. Those in the image may be closer to us culturally than those in Africa; we may have a greater sense of empathy with their plight in a society whose pressure we understand more.
- There may be a sense that we believe that we have had to sort our own issues out. Or maybe we fail to see their problems as ones that require to help - homelessness might be seen as less pressing than starvation.
- Campaigning charities are aware of this and construct the meaning/response to take account of this. They adapt strategies from commercial campaigns and apply the ides to more abstract issues of despair and homelessness.
Target Audience -
The Shelter "we can help" campaign has a specific target audience: people in housing trouble, legal and financial.
Campaign Aims -
The campaign created by Amplify consists of outdoor three posters showing extreme close ups. Shelter aims to measure the impact of the campaign by tracking traffic to its website and by monitoring attitudes to housing in the areas the ads were run in.
Shelter uses statistics to raise awareness
Tuesday 7th January 2020
Explain how representations in advertising are chosen to help sell the product or brand. Refer to two of the adverts you have studied. (10 marks)
In the Lucozade #IBelieve campaign uses the representations of its era in their advertising to help sell the product(Lucozade). Firstly, the fact that Lucozade Sport uses the stereotypes of professional athletes such as Gareth Bale and Alex Oxlade-Chamberlain to promote the campaign helps sell the product of the drink. This is because the target audience is catered to teens-young adults who like sports, so therefore they would recognise these star vehicles in their promotion campaigns, making them feel obliged to buy Lucozade Sport as they won't feel like a professional unlike the star vehicles in the #IBelieve campaign. The use of the lexis of the tagline, 'hydrates and fuels you better than water' makes it eye catching to the audience, so they'll want to test if Lucozade is REALLY better than water but it's controversial as water is obviously a healthier option than Lucozade which also bring popularity to the brand as people will talk about it world-wide.
Whereas in the Old Spice 'Smells Like a Man' campaign uses the representations of traditional masculinity from the original Old Spice campaign from the 1960s to help sell the product of the deodorant. Firstly, the use of the star vehicle of the professional football player and actor Isaiah Mustafa promotes the product as he presents conventional masculinity which attracts to women as they might find him attractive, making them want their man to smell like him, which increases the sale of the product.
Self Assessment
Strength:
Decent grammar
Target:
Structuring my answer in a more organised way in more detail and complete it a more quicker time period.
Wednesday 8th January 2020
Music Videos
L/O: To research terminology required for analysis
L/O: To explore the purpose, form, and conventions of music videos.
Media language is camerawork, mise-en-scene, sound and editing.
Terminology -
Music Video Terms:
Narrative (3 types)
- Illustration
Illustration is the simplest and easiest concept to put around a music video because it gives a literal meaning and the words match the music video.
- Amplification
They can use both narrative and performance to connote the meaning behind the music video.
- Disjuncture
The music videos tend not to make sense and can often use abstract images that doesn't match the lyrics.
Performance
Many music videos include performance of the artists as part of the video which consists of shots of the artist performing. Their performances could be live stages with the audience or "real life" situations like walking around.
Concept
Usually based on one idea or concept and is mostly abstract or obscure. They'll use unusual images or narratives to maintain audience engagement. The lyrics may not have any connection to the lyrics.
Camerawork:
Shot types
Extreme Close Up
Long Shot
Full Shot
Medium Long Shot
Medium Shot
Medium Close Up
Close Up
Movement
Panning
Crane
Tracking Shots
Tilt
Dutch Tilt
Zooming
Handheld
Tracking
Steadicam
Lighting:
Types and effects
Key light - The main source of light in the scene.
Fill light - The secondary source of light in the scene, often used to reduce shadows.
High key lighting - A scene that is well lit with few shadows.
Low key lighting - A scene with little light resulting in shadows and darkness, often used in horror and film noir.
Blacklight - A light positioned behind the subject, often casting them into darkness.
Rim light - A light positioned above and slightly behind the subject which helps to define the edge of the figure.
Hard light - A lighting source that casts hard shadows.
Soft light - A diffuse, ambient light.
Chiaroscuro - Any shot that uses low key lighting, high contrasts and shadows.
Three point lighting - The common use of a key, fill and blacklight.
Editing:
Cut types
A transition where one shot is instantly followed by another.
Transitions
- Mix
- Dissolve
- Crossfade
SFX
Special effects
Length and speed
Sound:
Types - diegetic and non diegetic, synchronous and asynchronous, and ambient.
Diegetic - Sound we can all hear (actors and audience)
Non-diegetic - Sound only the audience can hear.
Synchronous - Something that is happening in real time.
Asynchronous - Communication that doesn't require both parties are present at the same time in the same space.
Ambient - Background noise in the scene.
Levels
Editing
Tuesday 14th January 2020
Music Videos
L/O: To explore the purpose, form, and conventions of music videos.
1920s - 1960s: Talkies, soundies and shorts
1960 - 1970s: Promotional videos for music, Beatles, Bob Dylan, David Bowie.
1975: Queen couldn't play Top Of The Pops (TOTP) and created video for 'Bohemian Rhapsody'.
1981: Videos go mainstream with the creation of MTV - The Buggles.
1983: Michael Jackson's 'Thriller' takes music videos to a new level.
1992-2004: Rise of the directors. 'Scream' cost $7million.
2005: Launch of YouTube and internet video sharing sites. Such as; Ok Go and Uptown Funk.
2009: Music video site VEVO launched.
Modernism = Second half of 20th Century.
Postmodernism = A cultural movement which draws attention to its own construction rather than a sense of reality.
What are the main purposes of music videos and how have they developed over the years?
The main purposes of music videos is for the artist to send a message and to entertain the audience, but also to promote themselves.
Friday 10th January 2019
L/O To research selected case studies for use of Media Language & Representations.
Name of Artist: Radiohead
Genre: Alternative/Indie
Name of Song: Burn The Witch
Release Date: 3rd May 2016
Link to lyrics and summary and meaning of the song:
- "Stay in the shadows. Cheer at the gallows. This is a round-up." -
Shadows are associated with evil activities, hinting that the figure in the story wishes to stay anonymous to stay clear out of the light.
- "This is a low-flying panic attack." -
Referenced from 'flying under the radar', meaning 'untraceable' and 'invisible'. People are panicking but they aren't aware of it. Could also be referenced from bombers, flying low to avoid radar. Play on words but instead of bombing attack it's panic attack, you won't know what'll happen until it happens.
- "Burn the witch. Burn the witch. We know where you live." -
Historically, witch-hunts were common as people were trying to find the so-called witch, take them from their homes then burn them at the stake.
- "Red crosses on wooden doors" -
Back in the 17th Century red crosses were painted to signify that someone was contaminated with the plague, serving a warning to others.
- "If you float, you burn." -
Dunking 'witches' were common in the Medieval and post-modern eras. They suspected if you sank, you were innocent. But if you float, you're guilty and will be burnt at the stake.
- "Abandon all reason. Avoid all eye contact. Do not react. Shoot the messengers." -
The figure suggests to everyone that they shouldn't try to understand what a person's saying, and rather avoid all relation to that person by avoiding all eye contact. So therefore, 'shoot the messengers' is a threat to the bearer of bad news.
- "Sing the song of sixpence that goes." - English nursery rhyme from the 18th Century - Negative connotations of children to be afraid of outsiders.
Description of what happens in the video(terminology)
The music video of Radiohead's Burn The Witch is a stop-motion illustration animation that has a series of hidden historical and political messages in its music video.
Firstly, at the start of the music video we're greeted with a medium shot of a bird singing cheerfully as it ignores the harsh lyrics. The bird was an easter egg or a song they want to release called "Dawn Chorus." The bird then crossfades into blackness which could connotate to death that's shown in the music video.
Then there's a full shot of the mayor and inspector walking past a person painting a red cross on the door. This is a connotation of medieval practises such as the plague that goes back to 1655 of the Great Plague of London.
Radiohead also references The Trumptonshire Trilogy (1966-1969) which aired on the BBC, showing life of little communities, and teaching children community values. Those conventional lessons are something the music video shows by making its own values, showing the loop-holes. Suggested to link to political figures such as Donald Trump and his attitudes towards anything outside of America.
There are also references from The Wicker Man (1973) which was a story of a devout Christian detective going to an island to investigate a disappearance.
Explanation of how the video links to the song(terminology)
The video shows a community and an inspector is greeted by the mayor and is shown some unsettling sights. The mayor tells the inspector to climb up the wicker man, and he's burnt for human sacrifice. "Burn the witch" is a warning for those who try to act differently.
Description of how the artist has been represented(terminology):
Wednesday 15th January 2020
Indesign Practise
Friday 17th January 2020
L/O: To explore the purpose, form and conventions of music videos.
Codes and Conventions
Broken down in to the four technicals areas. Vary depending on genre and type of video.
Camera Work - Shot types, angles and movements used repeatedly.
Editing - How they edit to tempo/beat; use of slow motion, colour grading, graphic and SFX.
Mise-en-scene - Locations/settings, costume and make up, props lighting and colour pallet, performance.
Pop
Narrative/Performance - KANA-BOON, ないものねだり(No Thing)
Camera Work
- Over the shoulder shot of chef cooking egg rice.
- Close up of two people at a restaurant table together.
- Panning movement from behind the counter to the open restaurant.
- Side tilt of food going up to the girl.
- Long/Full shot of the girl and boy sitting apart from each other.
Editing
- Lip syncing the lyrics of the song .
- The scene of the band goes to the cross fade of them eating cake together.
Mise-en-scene
- Formal clothing - shirt and full coverage dress but the hoodie on the guy implies he's more relaxed then the girl. Connotes the stereotypes of girls not being guys who act more 'freely' and have a preference of someone who's more uptight.
- Setting/locations are a restaurant, shrine, inside a bedroom, down a path, and fountain. Showing the progression of the story/narrative.
- Lighting used is high-key light as the whole video is well lit with hardly any shadows seen. This shows the conventions of a pop music video as they tend to be brighter than other genres such as rock.
- The use of the prop of the cigarette that the guy is smoking is common in asian countries such as Japan as smoking is seen as something that isn't bad. The girl in the mv might assume the guy is just like other guys, making her angry.
L/O: To explore the purpose, form, and conventions of music videos.
Tuesday 14th January 2020
Music Videos
L/O: To explore the purpose, form, and conventions of music videos.
1920s - 1960s: Talkies, soundies and shorts
1960 - 1970s: Promotional videos for music, Beatles, Bob Dylan, David Bowie.
1975: Queen couldn't play Top Of The Pops (TOTP) and created video for 'Bohemian Rhapsody'.
1981: Videos go mainstream with the creation of MTV - The Buggles.
1983: Michael Jackson's 'Thriller' takes music videos to a new level.
1992-2004: Rise of the directors. 'Scream' cost $7million.
2005: Launch of YouTube and internet video sharing sites. Such as; Ok Go and Uptown Funk.
2009: Music video site VEVO launched.
Modernism = Second half of 20th Century.
Postmodernism = A cultural movement which draws attention to its own construction rather than a sense of reality.
What are the main purposes of music videos and how have they developed over the years?
The main purposes of music videos is for the artist to send a message and to entertain the audience, but also to promote themselves.
L/O To research selected case studies for use of Media Language & Representations.
Name of Artist: Radiohead
Genre: Alternative/Indie
Name of Song: Burn The Witch
Release Date: 3rd May 2016
- "Stay in the shadows. Cheer at the gallows. This is a round-up." -
Shadows are associated with evil activities, hinting that the figure in the story wishes to stay anonymous to stay clear out of the light.
- "This is a low-flying panic attack." -
Referenced from 'flying under the radar', meaning 'untraceable' and 'invisible'. People are panicking but they aren't aware of it. Could also be referenced from bombers, flying low to avoid radar. Play on words but instead of bombing attack it's panic attack, you won't know what'll happen until it happens.
- "Burn the witch. Burn the witch. We know where you live." -
Historically, witch-hunts were common as people were trying to find the so-called witch, take them from their homes then burn them at the stake.
- "Red crosses on wooden doors" -
Back in the 17th Century red crosses were painted to signify that someone was contaminated with the plague, serving a warning to others.
- "If you float, you burn." -
Dunking 'witches' were common in the Medieval and post-modern eras. They suspected if you sank, you were innocent. But if you float, you're guilty and will be burnt at the stake.
- "Abandon all reason. Avoid all eye contact. Do not react. Shoot the messengers." -
The figure suggests to everyone that they shouldn't try to understand what a person's saying, and rather avoid all relation to that person by avoiding all eye contact. So therefore, 'shoot the messengers' is a threat to the bearer of bad news.
- "Sing the song of sixpence that goes." - English nursery rhyme from the 18th Century - Negative connotations of children to be afraid of outsiders.
Description of what happens in the video(terminology)
Firstly, at the start of the music video we're greeted with a medium shot of a bird singing cheerfully as it ignores the harsh lyrics. The bird was an easter egg or a song they want to release called "Dawn Chorus." The bird then crossfades into blackness which could connotate to death that's shown in the music video.
Then there's a full shot of the mayor and inspector walking past a person painting a red cross on the door. This is a connotation of medieval practises such as the plague that goes back to 1655 of the Great Plague of London.
Radiohead also references The Trumptonshire Trilogy (1966-1969) which aired on the BBC, showing life of little communities, and teaching children community values. Those conventional lessons are something the music video shows by making its own values, showing the loop-holes. Suggested to link to political figures such as Donald Trump and his attitudes towards anything outside of America.
There are also references from The Wicker Man (1973) which was a story of a devout Christian detective going to an island to investigate a disappearance.
Explanation of how the video links to the song(terminology)
The video shows a community and an inspector is greeted by the mayor and is shown some unsettling sights. The mayor tells the inspector to climb up the wicker man, and he's burnt for human sacrifice. "Burn the witch" is a warning for those who try to act differently.
The video shows a community and an inspector is greeted by the mayor and is shown some unsettling sights. The mayor tells the inspector to climb up the wicker man, and he's burnt for human sacrifice. "Burn the witch" is a warning for those who try to act differently.
Description of how the artist has been represented(terminology):
Wednesday 15th January 2020
Indesign Practise
Indesign Practise
Friday 17th January 2020
L/O: To explore the purpose, form and conventions of music videos.
Codes and Conventions
Broken down in to the four technicals areas. Vary depending on genre and type of video.
Camera Work - Shot types, angles and movements used repeatedly.
Editing - How they edit to tempo/beat; use of slow motion, colour grading, graphic and SFX.
Mise-en-scene - Locations/settings, costume and make up, props lighting and colour pallet, performance.
Pop
Narrative/Performance - KANA-BOON, ないものねだり(No Thing)
Camera Work
- Over the shoulder shot of chef cooking egg rice.
- Close up of two people at a restaurant table together.
- Panning movement from behind the counter to the open restaurant.
- Side tilt of food going up to the girl.
- Long/Full shot of the girl and boy sitting apart from each other.
Editing
- Lip syncing the lyrics of the song .
- The scene of the band goes to the cross fade of them eating cake together.
Mise-en-scene
- Formal clothing - shirt and full coverage dress but the hoodie on the guy implies he's more relaxed then the girl. Connotes the stereotypes of girls not being guys who act more 'freely' and have a preference of someone who's more uptight.
- Setting/locations are a restaurant, shrine, inside a bedroom, down a path, and fountain. Showing the progression of the story/narrative.
- Lighting used is high-key light as the whole video is well lit with hardly any shadows seen. This shows the conventions of a pop music video as they tend to be brighter than other genres such as rock.
- The use of the prop of the cigarette that the guy is smoking is common in asian countries such as Japan as smoking is seen as something that isn't bad. The girl in the mv might assume the guy is just like other guys, making her angry.
Performance - MIKA, Dear Jealousy
Camera Work
- Full shot
- Close up
- Zooming
Editing
- Enters in a mix fade into the music video
Mise-en-scene
- Wearing a red suit
- The prop used is a microphone
- The lighting used is low-key lighting
Tuesday 21st January 2020
L/O: To explore the different representations in music videos.
World Order - Let's start WW3
Representations of artist
They band represents themselves as political and thinks that Donald Trump will start a WW3.
Class -
Assumed with a middle to upper class(AB) as they're wearing suits which is expensive, so you assume they're well off.
Age -
Middle-age (41)
Gender -
Male
Ethnicity -
Japanese (but support all ethnicities)
Disability -
None
Sexuality -
Unknown
Ideologies -
Metaphor on WW2 when America bombed Japan - The Japanese aren't afraid of another World War(showing masculinity)
Use of stereotypes -
Donald Trump will start WW3 and Japan is strange.
Conan Gray - Crush Culture
Representations of artist
The artist represents himself as someone that'll never find love because no one messages him.
Class -
Assuming he's from a middle class as the music set is located and evolved around school.
Age -
19-21
Gender -
Male
Ethnicity -
White- half Japanese, half Irish.
Disability -
None
Sexuality -
Not said but possible bisexual?
Ideologies -
Everybody has somebody?
Use of stereotypes -
Teenages are reckless and only care about themselves.
Friday 24th January 2020
Music Videos
L/O: To research and explore representations and cultural context in music video case studies.
How has Rita Ora been represented in this 'official' wallpaper image?
Mise-en-scene: Represented as wild due to her messy hair and the fact that she's wearing shiny clothing which could connote to youth. The red lipstick also stands out which could connote to the colour of red meaning danger, so it could imply that she isn't afraid of danger and being different.
The use of direct address shows that she's powerful.
Showing she's confident the way she portrays herself(body confident).
Airbrushed in photoshop to show "perfection" of a person.
Soft pink filter could connote to femininity.
Radiohead: 2016
Album Cover
Wallpaper
Merchandise
Magazine
- Band not in a lot of their music videos
- They care more about their music then their appearance
- Artwork on their album cover
- Comes across as shy/reserved as they rarely look at the camera
Massive Attack: 1991
Magazine
Wallpaper
Album Cover
- Experimental with their music
List A Videos
List A(Massive Attack) is a performance music video as the main face is female which represents urban awareness.
Genre Conventions Used
Alternative Hip-Hop
Representation Of Artist
Being in love with someone, then them leaving you - represents them being in pain
The music video and lyrics juxtapose each other as they're both so different from each other. The music video shows the daily lives of people, focusing on one person, but the lyrics are about love, and a loved one leaving you.
Representations Of Place And Social Groups
Honest and open about life on the streets in urban areas. The music video was filmed in Los Angeles' streets and is full of different and unique people of different races and disabilities living their daily lives.
Representations Of Positive And Negative Stereotypes
Positives - Black woman shown to being in power as she's centred throughout the entire music video in a low angle, showing that she has authority and knows where she's going.
Negatives - Women are weak and they need someone to rely on - implying they can't live without their special someone
Viewpoint And Ideologies
Showing socialism as everyone seems to be living in a content community.
Anti-Ableism as there's a legless man shown in the background able to go along with his life normally.
Preferred Audience Response
Urban areas being judgemental towards rural areas because of their different lifestyles.
Tuesdays 28th January 2020
Music Videos
L/O: To research and explore representations and cultural context in music video case studies.
For BOTH videos:
Research what key events happened before and on the date of the release
Radiohead - Burn The Witch: Radiohead started working on the A Moon Shaped Pool through 2014-2016.
- In 2014 Malaysia Airlines Flight 370 disappears with 239 people. Ebola strikes West Africa which appeared in Europe and America, killing six thousand people. Also, ISIS threatens the United States.
- In 2015, the world strikes a deal on climate change because of human activity. ISIS terrorists strike three countries, killing 130 people.
- In 2016, North Korea conducts missile and nuclear tests
Massive Attack - Unfinished Sympathy:
- Golf War
- Shot in LA, announced a nuclear cutback
Where was it filmed and who directed it?
Radiohead - Burn The Witch:
Massive Attack - Unfinished Sympathy: Bailey Walsh, filmed in a single continuous shot on stedi cam
- As the video progresses, more of the member of the band are behind her, unfocused.
- Desaturated imagery
Can you find any quotes or press releases from either the artist or the record label about the video and what it is supposed to be about?
Radiohead - Burn The Witch:
Massive Attack - Unfinished Sympathy: 'Benchmark in modern video direction, more of a breath-taking short film than a mere pop promo'
Representation
The range of representations - ethnicity, masculinity, femininity, age, class, disability.
- The range of representations
Burn The Witch - The upper class have the power to control everyone
Unfinished Sympathy - Showing femininity and the ethnicity as the main face is a black woman, asserting her dominance in society. Disability is also shown in the background.
- How the audience are positioned
Burn The Witch - They see the video as a threat
Unfinished Sympathy -
- How is the artist represented?
Burn The Witch - The artist is represented as understanding of the world around them and that everything is not what it seems to be at first.
Unfinished Sympathy - The artist is represented as not being aware of her surroundings as she's so focused on her lost love.
- The link to the song meaning
Burn The Witch - "Stay in the shadows" could imply if you go unnoticed, society won't damage you as badly, send a warning to those who want to go and be adventurous with their lives.
Unfinished Sympathy -"Like a soul without a mind. In a body without a heart."
- Social context
Burn The Witch -
Unfinished Sympathy -
Friday 31st January 2020
Intertextuality
L/O: To research and explore intertextuality and cultural context
- List B music videos are from alternative or less commercial artists
- Do not represent the artist(s)
- Uses the power of narrative and signification and postmodernism
Postmodernism: Concepts in art and architecture to make it feel real - But reminding the audience that they're watching a film(breaking fourth wall).
Postmodernists claims that we're living in a media saturated world and we are immersed in media products 24/7.
Intertextual references can:
1. Allow the direct to play with genre conventions and ways of presenting the brand identity of an artist.
2. Create additional meanings which amplifies the lyrics.
3. Create audience engagement and satisfaction from recognising the references.
Research -
Trumpton:
- Is a British stop-motion television series produced by Camberwich Green.
- Released 3rd January 1967 - 28th March 1967
- Second series in the Tumptonshire trilogy
Camberwick Green:
- A British television series
- Ran from January to March 1966
- Stop motion puppets
- First series of the Trumptonshire Trilogy
- Written and produced by Gorgon Murray
The Wicker Man:
- 1973 British horror film
- Inspired by David Pinner's 1967 novel Ritual
- About Christianity
- Inspired by a Scottish music and arts festival
Blue Velvet:
- Is a 1986 American neo-noir mystery film(diverse genres)
- Directed by David Lynch
- Strong sexual and violent content
- Deception of unearthing a dark underbelly in a seemingly idealised small town
- A robin is in the last scene of the film (like Radiohead)
How is media language used to show the following viewpoints and ideologies -
'Normality'
Normalising cults as the community is circled around the mayor of the town, following his commands which is to have 'normal' behaviours whilst the outsider is in town.
These normalities include; mowing the grass and cleaning the windows. In that shot, we're seen with multiple of X's. This scene has a orange jug of three X's which could imply that that jug has poison.
Social solidarity and conformity
Conformity - Compliance with standards, rules or laws.
Conformity is shown when the inspector writes something of the paper and clipboard when the mayor tries to shake his hand, but rejects him. Showing the inspector is following the law by doing his job properly.
Social solidarity is seen when the villagers are picking apples(jobes) as they're all together doing the same thing. Also, one villager is seen drinking and the inspector writes something down. The villager drinking offers the drink to the mayor and he drinks it and all the other villagers that are picking the apples wave at them, normalising daytime drinking making the inspector be a bit wary but hasn't got the time to write it down as the mayor pushes him on.
Exploitation
The inspector is shown to be treated unfairly by the mayor and the entirety of the towns people as they're planning on committing a homicide with the threatening lyrics, "we know where you live" implying that they'll kill even if he runs away. The mayor exploits the inspector into pulling the rope to show the wicker man. In shock, the inspector gets distracted and drops his clipboard and paper and is urged into climbing up the ladder by the mayor. A villager uses a lighted flame, ignites the wicker man. In this scene, the villager sets fire to the bit that had the sign of 'jobes' which means 'sorry wench' or 'fool' from middle English, implying the inspector is the fool for fooling for their trap, and that he's the replacement for the girl who ignited the wicker man who was suppose to be the original sacrifice.
Nationalism
Nationalism is shown as the story is set in the middle English era. The food shown is a very large beef pasty which shows the tradition British (specifically Cornish) culture.
Xenophobia
Xenophobia is shown as the entirety of the towns people are seen to be of the ethnicity of white, showing the towns people don't like anyone who looks different to them as they don't think they're a worthy sacrifice.
Authoritarianism
Authoritarianism - Lack of concern of the wishes or opinions of others.
Authoritarianism is shown the the mayor shows the inspector to the female villager being tied up on a tree whilst six masked deer people with swords dance around her. Which is known for being a religion(cult) in Britain to propitiate(please) the Gods. But the inspector doesn't seem to care about the girls safety as he walks on with the mayor not looking back.
Social exclusion
Social exclusion is seen when there's only one person shown working on the wicker man, excluding him from working with everyone else.
Also, when the inspector and mayor walk past the painter painting the door with a large red cross whilst another villager is inside. The villager inside looks out the window as soon as the inspector walks past looking concerned, implying that the villager didn't follow the tradition of the wicker man so the rest of the town people excluded them from being outside. The use of the red X on the door was reference to the plague, meaning that the villager may not have the plague but the towns people think that he/she is ill so they're locking them up.
Social Groups
Radiohead(value transference)
Rural Utopia(society)
When the mayor shows the inspector the 'Model Village' which implies that's the mayors vision of an ideal society where everyone is friendly, but as seen, the inspector does't look too happy.
Ethnicity
The only ethnicity shown is the fact that everyone is white.
Gender
Women and men are represented different in the music video. The women are seen to be doing "easy" tasks such as cooking and decorating, and when they refused men would use them as sacrifice as they weren't allowed to have a say in what they wanted to do. Men are seen as being more controlling and practical as they're doing heavy labour such as building and carrying crates of apples. This shows the divide in gender equality back then.
Class & Status
Britishness
Britishness is shown by the use of traditional British food/snack for lunch by the use of sweet pastries such as cake and sandwiches. Also the trees are very British as over 20 species of British trees are known to have medical properties. Also the use of the Eurasian Blue Tit bird are very common in the UK
Tuesday 25th February 2020
Case Study 3: The Big Issue
L/O: To research institutions and ideologies behind case study product
What do you know about the Big Issue?
I think the Big Issue is a magazine corporation
What do these covers suggest about:
-Target Audience
-Values and Beliefs
-Representations
These magazine covers suggests that the target audience is ranged from late teens(18) to adults of 40 years old. This is because the magazines is represented to an older audience as a younger audience wouldn't know who the main image of the cover are. Also, the political sense of the WWII magazine would target an older audience as they would be more invested in that area. This suggests that they're educated in the history of Great Britain, meaning their social grade could range from C2-A.
- The Big Issue is a social enterprise
- Founded by John Bird and Gordon Roddick in September 1991
- Written by professionals, sold by the homeless to support their income
- Not-for-profit organisation
- Since 2012, it's more focused more on campaigning journalism and broader features
- Has been the centre of controversy for looking more commercial
Rebrand
- In 2012 they had a massive rebrand to try to increase sales.
- They changed the slogan to 'hand up, not hand out.'
What's The Big Issue?
Explain what the magazine is, why it was started and how it works.
The Big Issue was launched in 1991 by Gordon Roddick and John Bird in response to the growing number of rough sleepers on the streets of London. It works as the vendors buy their magazines with their own money and the homeless sell them at their own profit, making them have a job by getting them off the streets.
Research the sort of topics covered.
The topics they covered were primarily about homelessness and help give awareness, but overtime they had to rebrand to target a wider audience to hep increase sales. These topics range from political figures, actors and celebrities.
Find out the target audience of the magazine.
The target audience of The Big Issue magazine is young, educated and loyal. More women than men read The Big Issue, while 60% of our readers are aged between 18 and 49.
How much does a magazine cost to buy as a customer?
Vendors buy The Big Issue for £1.25 and sell it to the customer for £2.50.
Ideologies
A lot of mainstream newspapers have the Gramsci's model of the social-political landscape of a culture or society as being hegemonic.
Hegemonic - Ruling or dominant in political or social context.
Dominant ideology shapes the way most of society 'see' the world, themselves and others, creating a shared set of values.
Some of The Big Issue covers...
Explain what the ideology and values of the publication is, how this is shown, and what that suggests about the target audience.
The values that The Big Issue presents themselves as in they don't support Trump by the use of the metaphor being Trump is a pig, similar to the David Cameron situation of "piggate" which is a Conservative Party, whereas Donald Trump is a Republican Party. Similarly, both parties believe in a Conservative Capitalism society. The Big Issue seems to portray negatively in this kind of society, so therefore they refer to them as 'pigs'. This is referenced to the Pork Barrel metaphor in politics. Meaning the politicians only wish to bring money to a representative district, concentrated in areas with costs spread across taxpayers, so politicians care more about their own personal gain and not the publics' welfare. This Big Issue challenges the Capitalist society as they help the homeless by giving them jobs, getting them off the streets and giving them their own disposable income to live a better life. They target a range of audiences ranging from 18-40 years old, both male and females. The Big Issue has managed to achieve this by going against Capitalism, and helping the poor and varies of charities which the audience would find commendable for a broadsheet magazine corporation as they aren't being extremist as they're insulting them in a meticulous manner.
The Big Issue targets a variety of audiences by the use of the colour pallet on their covers of their magazines. Firstly, they target to a younger audience of 18 by the use of the vivid colours such as pink, blue and yellow. These colours connotes to positivity and gives it a younger feel by the use of graphic imagery. It also targets the older audience of 40 as some of the topic headliners are quite mature. For example the topic headliner of, "would Kindertransport be welcomed now?" which is referenced to WWII. Being an older audience, they'll tend to have family members who went through the hardships of the war, so they could possibly want to 'be in their shoes' and understand what they went through. This rhetorical question could also be important for a future generation as the future has a lot of uncertainty.
Aware of social awareness/issues
Balanced between a political social awareness and entertainment
More neutral in the political views they promote
Celebrates equality
Ideologies and values are a more left-winged approach
Celebration of British values, culture and icons
Friday 28th February 2020
Target Audience
L/O: To identify the primary target audience for The Big Issue.
I think that the target audience for The Big Issue magazine is primarily focused on women equal right (feminism). This is because they promote the rights for women and the adverts are categories in feminine clothing, candles and teddy bears. Also, the fact that the change makers are female, idealising that women are intelligent and strong. But also demoting females as people are interested in art.
Tuesday 10th March 2020
Cover Analysis
L/O: To analyse Big Issue covers effectively
What ideologies are represented in this cover and how have they been represented?
The ideologies that are represented is the social awareness of The Big Issue cover by the idea that 100 different people have been changing the world throughout the years. Such as minor sub stories, '94-year-old Holocaust survivor' and 'fantastic plastic ecobricks' representing a diverse audience.
- For the prevention of global warming
What does it tell us about the target audiences?
As the minor titles all cater to different type of people, it attracts diversity in publication. Meaning, the target audience doesn't mind reading something different as they're willing to become educated in a different field out of their comfort zone.
- Audience cares about people (progressive audience) 'changemakers', 'righteous', 'taking the stand', 'agitators'.
Analyse Task
Explain the mode of address and the appeal to the target audience.
Consider:
- Layout
- Content
- Tone
- Representation
- Ideology
- Intertextuality
- Social, cultural and political context
The mode of address used on the front cover of this Big Issue magazine is a direct address of a soldier but his eyes are covered they strap line of ,'The battle for peace of mind back home. Rebuilding lives, fighting for futures.' The use of the emotive language in the strap line connotes to soldiers fighting in the war for the lives for the future generations, wanting the best for their family. The use of the direct address makes the audience feel included on the journey as they ARE the future generation that the soldiers fought for. The tone use in this cover is rather serious and formal.
Firstly, by the use of the sepia-like filter gives off an 1940s sense of the second world war, implying seriousness in this issue of the Big Issue magazine as millions of people died during that era.
Secondly the fact that this issue is dated to Remembrance Day (November 5th); and the use of the puff of the poppy by the side denotes to those who've fallen, indicating the formality of this weekly issue. What sticks out mostly on this cover is the bright green camouflage hat on the model which soldiers wore during the war. The connotation of the green helmet could be referenced the the ambition of the soldiers who fought in the war. Also the use of the intertextuality of the slogan, 'still at war' could be a political reference to Brexit as it's chaotic and could end up with another war against Britain and its neighbouring countries.
DIRT
- The lack of the eyes suggest it could apply to any soldier
- The use of the lexis implies PTSD of soldiers
- Juxtaposition of 'piece of mind' implies that they're still at war
The mode of address used on the front cover of this Big Issue magazine is a direct address of a soldier but his eyes are covered they strap line of ,'The battle for peace of mind back home. Rebuilding lives, fighting for futures.' The use of the emotive language in the strap line connotes to soldiers fighting in the war for the lives for the future generations, wanting the best for their family but could also argue against it not being true direct address as his eyes aren't being shown which could suggest that it could be any soldier in that position. The juxtaposition of, 'piece of mind' implies PTSD for the soldiers who fought at war, and they're still at a war with mental health. By the use of their mise-en-scene of their civilian clothing suggests that their thoughts haven't left them by the use of the bright green helmet, thoughts of war never goes away. This tries to connect to other soldier who've suffered the same fate, trying to grab their attention and tell them that they're not the only one feeling this way. The use of the direct address could attract the audience as they could feel included as some of them might have family who fought for a war. Also the attracting a younger audience as they're future generation that the soldiers fought for their futures. This magazine attracts an older audience who have witnessed wars during their lifetime (such as the Vietnam war) and wants to make them feel connected with them. But this could also attracts a younger audience as they want to feel educated in the mental health of veteran soldiers showing the youth want to get involved and help shape the future for the sake for those who fought for their freedom. Which also suggests a socialist society(left wing) who want to help people (such as the homeless), and make them live a civil life with the rest of society.
Friday 13th March 2020
L/O: Dirt and exam practise
Bullet Point Analysis
What would you mention?
- Intersexuality between rebellion and Banksy (famous graffiti artist)
- Jamie Reid and Banksy are both English artists
- Jamie Reid met Malcom McLaren at university (member of Sex Pistols)
- Paperclip symbolises solidarity and unity (binding together)
- Intertextuality from The Sex Pistols album 'Never mind the bollocks, here's the Sex Pistols' by the use to the same colour pallet in both the album and magazine cover - Both British
- Social awareness
- Safety pins represent rebellion of punks as they wore it on their clothes
- Lost the spirit of rebellion and that we're weak
- The audience are socially aware (against a conservative government)
- Readers are interested in art and culture
Exam Style Question - Intertextuality (15 Marks)
Source C shows four politicians; heads on the bodies of the members of the group Abba. The words are taken from famous Abba songs. The issue was published before the British referendum on the remaining in or leaving the European Union. From left to right, the politicians are; Nicola Sturgeon, Scotland's First Minister, David Cameron, Britain's Prime Minister, Boris Johnson and Nigel Farage, both prominent Leave Campaigners.
Analyse why The Big Issue magazine has used an intertextuality approach to the referendum on its front cover.
In your answer you must:
- Analyse the use of intertextuality to create meaning in the source
- Make judgements and reach a conclusion about the advantages of this use of intertextuality to The Big Issue Magazine.
The Big Issue magazine has used an intertextuality of the Swedish group, Abba in approach to the referendum on its front cover to poke fun of the conservative politicians who were in favour of leaving the EU 10 days before the start of the Brexit referendum. The use of the intertextuality of the song lyrics in the main cover line, 'The winner take it all' and the speech bubbles coming from the main image's mouths, 'breaking up is never easy I know', 'knowing me, knowing EU', 'this time we're through', 'take a chan-chance' denotes to two a farewell/breaking up songs. The connotations of the lyrics implies that the politicians are looking forward to leaving the EU, and they're happy about it. The use of the intertextuality of Abba is used because both Abba and the UK joining the EU were both formed in in 1972. The long 48 year old "relationship" the UK have been in with the European Union and now they're leaving is the same way Abba broke up (because of an end of a relationship). The use of the disco globe suggests that the politicians are out partying, not caring about what the rest of the world thinks of them.
This suggests that The Big Issue are trying to appeal to the target audience by the use of songs they may be familiar with so they can understand the context of the situation. They're heavily judging the David Cameron for making the decision of leaving the EU, then leaving right after announcing the referendum.
Tuesday 14th April 2020
DIRT
Question 5 (10 marks)
For each pullet point, explain HOW the viewpoint/ideology is communicated in the 'Smells like a man' advert:
Reinforces patriarchal ideology
The fact that an attract football player is the main face for this campaign suggests that men are main factor of the product, meaning women are unlikely to purchase it for themselves but for their partners/fathers.
Masculinity
Masculinity is shown as this campaign is targeted to men. This is shown as Isiah Mufusa is the face of this campaign who's an American footballer which targets a male audience who like football as they are probably already know who he is, and therefore wants to smell just like someone famous.
Buying the product will lead to becoming a better man (consumerism)
As Isiah Mufusa is the main focus on the print advert you can immediately tell that he's in charge. He's surrounded by a relaxing environment which is denoted to be in the Bahamas which could be a nice place to go. Men might be envious of his life as he seems so relaxed, so they buy the product(Old Spice) in hopes they become a better man themselves.
Individualism
Individualism is shown as is seen as if Isiah is shown like doesn't need anyone as everyone else is seen as smaller than him, making him seem 'Godlike' to those who are around him.
Ethnic stereotypes
Ethnic stereotypes are shown as everyone but Mufusa has white, porcelain skin. But I don't think this is shown negatively because for such a long time(and still today), discrimination against people with a different skin colour have been so terrible that there have protests to stop this kind of behaviour. So I think that Old Spice deliberately chose colour of colour to be the main face of this campaign, and making white people seem inferior to prove a point that they are inferior or superior.
Tropical cultures
As this advert is shown to represent the Bahamas because of the 'Bahama scent' of the product. The fact that the use of the palm trees and people relaxing or having fun implies that the antiperspirant will make you feel chilled out, just like you would feel if you were on holiday somewhere tropical.
Lifestyle (wealth, success etc.)
The lifestyle of success is shown in this advert as everyone is seen as relaxing, like they have nothing to worry about as they have successful lives, but Isiah is shown being more successful because of his wealth, and the fact that he's a volcano connotes that he's dominating everybody there as he could erupt at any moment.
Question 6 (10 marks)
Massive Attack
In Massive Attacks 'Unfinished Sympathy' there are social representation of 'street life' that represents the authenticity and cultural currency of the artist; inner city setting, multiculturalism, mixed social groups and stereotypes. As the music video represents positive attitudes of mixed social groups of the main singer is a strong British woman of ethnic minority, it shows that Massive Attack wanted to represent woman as a main role. But a negative stereotype used is the fact you can see a lower-class society, showing issues of poverty in America.
The fact that the music video is filmed using a steadicam in a single-shot promotes the naturalism of American street life and represents different people on the streets, and by the use of the non-actors to emphasise the realism of the music video. This represents the 'cutting edge' of Massive Attack's style, and by the powerful voice of the singers lyrics juxtaposes the music video as she sings about a lost love, "like a soul without a mind", which suggests negative stereotypes of women as they're seen badly effected if they're not in a relationship.
Performance - MIKA, Dear Jealousy
Camera Work
- Full shot
- Close up
- Zooming
Editing
- Enters in a mix fade into the music video
Mise-en-scene
- Wearing a red suit
- The prop used is a microphone
- The lighting used is low-key lighting
Tuesday 21st January 2020
L/O: To explore the different representations in music videos.
World Order - Let's start WW3
Representations of artist
They band represents themselves as political and thinks that Donald Trump will start a WW3.
Class -
Assumed with a middle to upper class(AB) as they're wearing suits which is expensive, so you assume they're well off.
Age -
Middle-age (41)
Gender -
Male
Ethnicity -
Japanese (but support all ethnicities)
Disability -
None
Sexuality -
Unknown
Ideologies -
Metaphor on WW2 when America bombed Japan - The Japanese aren't afraid of another World War(showing masculinity)
Use of stereotypes -
Donald Trump will start WW3 and Japan is strange.
Conan Gray - Crush Culture
Representations of artist
The artist represents himself as someone that'll never find love because no one messages him.
Class -
Assuming he's from a middle class as the music set is located and evolved around school.
Age -
19-21
Gender -
Male
Ethnicity -
White- half Japanese, half Irish.
Disability -
None
Sexuality -
Not said but possible bisexual?
Ideologies -
Everybody has somebody?
Use of stereotypes -
Teenages are reckless and only care about themselves.
Representations of artist
They band represents themselves as political and thinks that Donald Trump will start a WW3.
Class -
Assumed with a middle to upper class(AB) as they're wearing suits which is expensive, so you assume they're well off.
Age -
Middle-age (41)
Gender -
Male
Ethnicity -
Japanese (but support all ethnicities)
Disability -
None
Sexuality -
Unknown
Ideologies -
Metaphor on WW2 when America bombed Japan - The Japanese aren't afraid of another World War(showing masculinity)
Use of stereotypes -
Donald Trump will start WW3 and Japan is strange.
Conan Gray - Crush Culture
Representations of artist
The artist represents himself as someone that'll never find love because no one messages him.
Class -
Assuming he's from a middle class as the music set is located and evolved around school.
Age -
19-21
Gender -
Male
Ethnicity -
White- half Japanese, half Irish.
Disability -
None
Sexuality -
Not said but possible bisexual?
Ideologies -
Everybody has somebody?
Use of stereotypes -
Teenages are reckless and only care about themselves.
Friday 24th January 2020
Music Videos
L/O: To research and explore representations and cultural context in music video case studies.
How has Rita Ora been represented in this 'official' wallpaper image?
Mise-en-scene: Represented as wild due to her messy hair and the fact that she's wearing shiny clothing which could connote to youth. The red lipstick also stands out which could connote to the colour of red meaning danger, so it could imply that she isn't afraid of danger and being different.
The use of direct address shows that she's powerful.
Showing she's confident the way she portrays herself(body confident).
Airbrushed in photoshop to show "perfection" of a person.
Soft pink filter could connote to femininity.
Radiohead: 2016
Album Cover
Wallpaper
Merchandise
Magazine
- Band not in a lot of their music videos
- They care more about their music then their appearance
- Artwork on their album cover
- Comes across as shy/reserved as they rarely look at the camera
Massive Attack: 1991
Magazine
Wallpaper
Album Cover
- Experimental with their music
List A Videos
List A(Massive Attack) is a performance music video as the main face is female which represents urban awareness.
Genre Conventions Used
Alternative Hip-Hop
Representation Of Artist
Being in love with someone, then them leaving you - represents them being in pain
The music video and lyrics juxtapose each other as they're both so different from each other. The music video shows the daily lives of people, focusing on one person, but the lyrics are about love, and a loved one leaving you.
Representations Of Place And Social Groups
Honest and open about life on the streets in urban areas. The music video was filmed in Los Angeles' streets and is full of different and unique people of different races and disabilities living their daily lives.
Representations Of Positive And Negative Stereotypes
Positives - Black woman shown to being in power as she's centred throughout the entire music video in a low angle, showing that she has authority and knows where she's going.
Negatives - Women are weak and they need someone to rely on - implying they can't live without their special someone
Viewpoint And Ideologies
Showing socialism as everyone seems to be living in a content community.
Anti-Ableism as there's a legless man shown in the background able to go along with his life normally.
Preferred Audience Response
Urban areas being judgemental towards rural areas because of their different lifestyles.
Tuesdays 28th January 2020
Music Videos
L/O: To research and explore representations and cultural context in music video case studies.
Music Videos
L/O: To research and explore representations and cultural context in music video case studies.
For BOTH videos:
Research what key events happened before and on the date of the release
Radiohead - Burn The Witch: Radiohead started working on the A Moon Shaped Pool through 2014-2016.
- In 2014 Malaysia Airlines Flight 370 disappears with 239 people. Ebola strikes West Africa which appeared in Europe and America, killing six thousand people. Also, ISIS threatens the United States.
- In 2015, the world strikes a deal on climate change because of human activity. ISIS terrorists strike three countries, killing 130 people.
- In 2016, North Korea conducts missile and nuclear tests
Massive Attack - Unfinished Sympathy:
- Golf War
- Shot in LA, announced a nuclear cutback
Where was it filmed and who directed it?
Radiohead - Burn The Witch:
Massive Attack - Unfinished Sympathy: Bailey Walsh, filmed in a single continuous shot on stedi cam
- As the video progresses, more of the member of the band are behind her, unfocused.
- Desaturated imagery
Can you find any quotes or press releases from either the artist or the record label about the video and what it is supposed to be about?
Radiohead - Burn The Witch:
Massive Attack - Unfinished Sympathy: 'Benchmark in modern video direction, more of a breath-taking short film than a mere pop promo'
Representation
The range of representations - ethnicity, masculinity, femininity, age, class, disability.
- The range of representations
Burn The Witch - The upper class have the power to control everyone
Unfinished Sympathy - Showing femininity and the ethnicity as the main face is a black woman, asserting her dominance in society. Disability is also shown in the background.
- How the audience are positioned
Burn The Witch - They see the video as a threat
Unfinished Sympathy -
- How is the artist represented?
Burn The Witch - The artist is represented as understanding of the world around them and that everything is not what it seems to be at first.
Unfinished Sympathy - The artist is represented as not being aware of her surroundings as she's so focused on her lost love.
- The link to the song meaning
Burn The Witch - "Stay in the shadows" could imply if you go unnoticed, society won't damage you as badly, send a warning to those who want to go and be adventurous with their lives.
Unfinished Sympathy -"Like a soul without a mind. In a body without a heart."
- Social context
Burn The Witch -
Unfinished Sympathy -
Friday 31st January 2020
Intertextuality
L/O: To research and explore intertextuality and cultural context
- List B music videos are from alternative or less commercial artists
- Do not represent the artist(s)
- Uses the power of narrative and signification and postmodernism
Postmodernism: Concepts in art and architecture to make it feel real - But reminding the audience that they're watching a film(breaking fourth wall).
Postmodernists claims that we're living in a media saturated world and we are immersed in media products 24/7.
Intertextual references can:
1. Allow the direct to play with genre conventions and ways of presenting the brand identity of an artist.
2. Create additional meanings which amplifies the lyrics.
3. Create audience engagement and satisfaction from recognising the references.
Research -
Trumpton:
- Is a British stop-motion television series produced by Camberwich Green.
- Released 3rd January 1967 - 28th March 1967
- Second series in the Tumptonshire trilogy
Camberwick Green:
- A British television series
- Ran from January to March 1966
- Stop motion puppets
- First series of the Trumptonshire Trilogy
- Written and produced by Gorgon Murray
The Wicker Man:
- 1973 British horror film
- Inspired by David Pinner's 1967 novel Ritual
- About Christianity
- Inspired by a Scottish music and arts festival
Blue Velvet:
- Is a 1986 American neo-noir mystery film(diverse genres)
- Directed by David Lynch
- Strong sexual and violent content
- Deception of unearthing a dark underbelly in a seemingly idealised small town
- A robin is in the last scene of the film (like Radiohead)
How is media language used to show the following viewpoints and ideologies -
'Normality'
Normalising cults as the community is circled around the mayor of the town, following his commands which is to have 'normal' behaviours whilst the outsider is in town.
These normalities include; mowing the grass and cleaning the windows. In that shot, we're seen with multiple of X's. This scene has a orange jug of three X's which could imply that that jug has poison.
Social solidarity and conformity
Conformity - Compliance with standards, rules or laws.
Conformity is shown when the inspector writes something of the paper and clipboard when the mayor tries to shake his hand, but rejects him. Showing the inspector is following the law by doing his job properly.
Social solidarity is seen when the villagers are picking apples(jobes) as they're all together doing the same thing. Also, one villager is seen drinking and the inspector writes something down. The villager drinking offers the drink to the mayor and he drinks it and all the other villagers that are picking the apples wave at them, normalising daytime drinking making the inspector be a bit wary but hasn't got the time to write it down as the mayor pushes him on.
Conformity - Compliance with standards, rules or laws.
Conformity is shown when the inspector writes something of the paper and clipboard when the mayor tries to shake his hand, but rejects him. Showing the inspector is following the law by doing his job properly.
Social solidarity is seen when the villagers are picking apples(jobes) as they're all together doing the same thing. Also, one villager is seen drinking and the inspector writes something down. The villager drinking offers the drink to the mayor and he drinks it and all the other villagers that are picking the apples wave at them, normalising daytime drinking making the inspector be a bit wary but hasn't got the time to write it down as the mayor pushes him on.
Exploitation
The inspector is shown to be treated unfairly by the mayor and the entirety of the towns people as they're planning on committing a homicide with the threatening lyrics, "we know where you live" implying that they'll kill even if he runs away. The mayor exploits the inspector into pulling the rope to show the wicker man. In shock, the inspector gets distracted and drops his clipboard and paper and is urged into climbing up the ladder by the mayor. A villager uses a lighted flame, ignites the wicker man. In this scene, the villager sets fire to the bit that had the sign of 'jobes' which means 'sorry wench' or 'fool' from middle English, implying the inspector is the fool for fooling for their trap, and that he's the replacement for the girl who ignited the wicker man who was suppose to be the original sacrifice.
The inspector is shown to be treated unfairly by the mayor and the entirety of the towns people as they're planning on committing a homicide with the threatening lyrics, "we know where you live" implying that they'll kill even if he runs away. The mayor exploits the inspector into pulling the rope to show the wicker man. In shock, the inspector gets distracted and drops his clipboard and paper and is urged into climbing up the ladder by the mayor. A villager uses a lighted flame, ignites the wicker man. In this scene, the villager sets fire to the bit that had the sign of 'jobes' which means 'sorry wench' or 'fool' from middle English, implying the inspector is the fool for fooling for their trap, and that he's the replacement for the girl who ignited the wicker man who was suppose to be the original sacrifice.
Nationalism
Nationalism is shown as the story is set in the middle English era. The food shown is a very large beef pasty which shows the tradition British (specifically Cornish) culture.
Nationalism is shown as the story is set in the middle English era. The food shown is a very large beef pasty which shows the tradition British (specifically Cornish) culture.
Xenophobia
Xenophobia is shown as the entirety of the towns people are seen to be of the ethnicity of white, showing the towns people don't like anyone who looks different to them as they don't think they're a worthy sacrifice.
Xenophobia is shown as the entirety of the towns people are seen to be of the ethnicity of white, showing the towns people don't like anyone who looks different to them as they don't think they're a worthy sacrifice.
Authoritarianism
Authoritarianism - Lack of concern of the wishes or opinions of others.
Authoritarianism is shown the the mayor shows the inspector to the female villager being tied up on a tree whilst six masked deer people with swords dance around her. Which is known for being a religion(cult) in Britain to propitiate(please) the Gods. But the inspector doesn't seem to care about the girls safety as he walks on with the mayor not looking back.
Authoritarianism - Lack of concern of the wishes or opinions of others.
Authoritarianism is shown the the mayor shows the inspector to the female villager being tied up on a tree whilst six masked deer people with swords dance around her. Which is known for being a religion(cult) in Britain to propitiate(please) the Gods. But the inspector doesn't seem to care about the girls safety as he walks on with the mayor not looking back.
Social exclusion
Social exclusion is seen when there's only one person shown working on the wicker man, excluding him from working with everyone else.
Also, when the inspector and mayor walk past the painter painting the door with a large red cross whilst another villager is inside. The villager inside looks out the window as soon as the inspector walks past looking concerned, implying that the villager didn't follow the tradition of the wicker man so the rest of the town people excluded them from being outside. The use of the red X on the door was reference to the plague, meaning that the villager may not have the plague but the towns people think that he/she is ill so they're locking them up.
Social Groups
Radiohead(value transference)
Rural Utopia(society)
When the mayor shows the inspector the 'Model Village' which implies that's the mayors vision of an ideal society where everyone is friendly, but as seen, the inspector does't look too happy.
Ethnicity
The only ethnicity shown is the fact that everyone is white.
Gender
Women and men are represented different in the music video. The women are seen to be doing "easy" tasks such as cooking and decorating, and when they refused men would use them as sacrifice as they weren't allowed to have a say in what they wanted to do. Men are seen as being more controlling and practical as they're doing heavy labour such as building and carrying crates of apples. This shows the divide in gender equality back then.
Class & Status
Britishness
Britishness is shown by the use of traditional British food/snack for lunch by the use of sweet pastries such as cake and sandwiches. Also the trees are very British as over 20 species of British trees are known to have medical properties. Also the use of the Eurasian Blue Tit bird are very common in the UK
Target Audience
Social exclusion is seen when there's only one person shown working on the wicker man, excluding him from working with everyone else.
Also, when the inspector and mayor walk past the painter painting the door with a large red cross whilst another villager is inside. The villager inside looks out the window as soon as the inspector walks past looking concerned, implying that the villager didn't follow the tradition of the wicker man so the rest of the town people excluded them from being outside. The use of the red X on the door was reference to the plague, meaning that the villager may not have the plague but the towns people think that he/she is ill so they're locking them up.
Social Groups
Radiohead(value transference)
Rural Utopia(society)
When the mayor shows the inspector the 'Model Village' which implies that's the mayors vision of an ideal society where everyone is friendly, but as seen, the inspector does't look too happy.
Ethnicity
The only ethnicity shown is the fact that everyone is white.
Gender
Women and men are represented different in the music video. The women are seen to be doing "easy" tasks such as cooking and decorating, and when they refused men would use them as sacrifice as they weren't allowed to have a say in what they wanted to do. Men are seen as being more controlling and practical as they're doing heavy labour such as building and carrying crates of apples. This shows the divide in gender equality back then.
Class & Status
Britishness
Britishness is shown by the use of traditional British food/snack for lunch by the use of sweet pastries such as cake and sandwiches. Also the trees are very British as over 20 species of British trees are known to have medical properties. Also the use of the Eurasian Blue Tit bird are very common in the UK
Tuesday 25th February 2020
Case Study 3: The Big Issue
L/O: To research institutions and ideologies behind case study product
Case Study 3: The Big Issue
L/O: To research institutions and ideologies behind case study product
What do you know about the Big Issue?
I think the Big Issue is a magazine corporation
What do these covers suggest about:
-Target Audience
-Values and Beliefs
-Representations
These magazine covers suggests that the target audience is ranged from late teens(18) to adults of 40 years old. This is because the magazines is represented to an older audience as a younger audience wouldn't know who the main image of the cover are. Also, the political sense of the WWII magazine would target an older audience as they would be more invested in that area. This suggests that they're educated in the history of Great Britain, meaning their social grade could range from C2-A.
- The Big Issue is a social enterprise
- Founded by John Bird and Gordon Roddick in September 1991
- Written by professionals, sold by the homeless to support their income
- Not-for-profit organisation
- Since 2012, it's more focused more on campaigning journalism and broader features
- Has been the centre of controversy for looking more commercial
Rebrand
- In 2012 they had a massive rebrand to try to increase sales.
- They changed the slogan to 'hand up, not hand out.'
What's The Big Issue?
Explain what the magazine is, why it was started and how it works.
The Big Issue was launched in 1991 by Gordon Roddick and John Bird in response to the growing number of rough sleepers on the streets of London. It works as the vendors buy their magazines with their own money and the homeless sell them at their own profit, making them have a job by getting them off the streets.
Research the sort of topics covered.
The topics they covered were primarily about homelessness and help give awareness, but overtime they had to rebrand to target a wider audience to hep increase sales. These topics range from political figures, actors and celebrities.
Find out the target audience of the magazine.
The target audience of The Big Issue magazine is young, educated and loyal. More women than men read The Big Issue, while 60% of our readers are aged between 18 and 49.
How much does a magazine cost to buy as a customer?
Vendors buy The Big Issue for £1.25 and sell it to the customer for £2.50.
Ideologies
A lot of mainstream newspapers have the Gramsci's model of the social-political landscape of a culture or society as being hegemonic.
Hegemonic - Ruling or dominant in political or social context.
Dominant ideology shapes the way most of society 'see' the world, themselves and others, creating a shared set of values.
Some of The Big Issue covers...
Explain what the ideology and values of the publication is, how this is shown, and what that suggests about the target audience.
The values that The Big Issue presents themselves as in they don't support Trump by the use of the metaphor being Trump is a pig, similar to the David Cameron situation of "piggate" which is a Conservative Party, whereas Donald Trump is a Republican Party. Similarly, both parties believe in a Conservative Capitalism society. The Big Issue seems to portray negatively in this kind of society, so therefore they refer to them as 'pigs'. This is referenced to the Pork Barrel metaphor in politics. Meaning the politicians only wish to bring money to a representative district, concentrated in areas with costs spread across taxpayers, so politicians care more about their own personal gain and not the publics' welfare. This Big Issue challenges the Capitalist society as they help the homeless by giving them jobs, getting them off the streets and giving them their own disposable income to live a better life. They target a range of audiences ranging from 18-40 years old, both male and females. The Big Issue has managed to achieve this by going against Capitalism, and helping the poor and varies of charities which the audience would find commendable for a broadsheet magazine corporation as they aren't being extremist as they're insulting them in a meticulous manner.
The Big Issue targets a variety of audiences by the use of the colour pallet on their covers of their magazines. Firstly, they target to a younger audience of 18 by the use of the vivid colours such as pink, blue and yellow. These colours connotes to positivity and gives it a younger feel by the use of graphic imagery. It also targets the older audience of 40 as some of the topic headliners are quite mature. For example the topic headliner of, "would Kindertransport be welcomed now?" which is referenced to WWII. Being an older audience, they'll tend to have family members who went through the hardships of the war, so they could possibly want to 'be in their shoes' and understand what they went through. This rhetorical question could also be important for a future generation as the future has a lot of uncertainty.
Aware of social awareness/issues
Balanced between a political social awareness and entertainment
More neutral in the political views they promote
Celebrates equality
Ideologies and values are a more left-winged approach
Celebration of British values, culture and icons
The values that The Big Issue presents themselves as in they don't support Trump by the use of the metaphor being Trump is a pig, similar to the David Cameron situation of "piggate" which is a Conservative Party, whereas Donald Trump is a Republican Party. Similarly, both parties believe in a Conservative Capitalism society. The Big Issue seems to portray negatively in this kind of society, so therefore they refer to them as 'pigs'. This is referenced to the Pork Barrel metaphor in politics. Meaning the politicians only wish to bring money to a representative district, concentrated in areas with costs spread across taxpayers, so politicians care more about their own personal gain and not the publics' welfare. This Big Issue challenges the Capitalist society as they help the homeless by giving them jobs, getting them off the streets and giving them their own disposable income to live a better life. They target a range of audiences ranging from 18-40 years old, both male and females. The Big Issue has managed to achieve this by going against Capitalism, and helping the poor and varies of charities which the audience would find commendable for a broadsheet magazine corporation as they aren't being extremist as they're insulting them in a meticulous manner.
The Big Issue targets a variety of audiences by the use of the colour pallet on their covers of their magazines. Firstly, they target to a younger audience of 18 by the use of the vivid colours such as pink, blue and yellow. These colours connotes to positivity and gives it a younger feel by the use of graphic imagery. It also targets the older audience of 40 as some of the topic headliners are quite mature. For example the topic headliner of, "would Kindertransport be welcomed now?" which is referenced to WWII. Being an older audience, they'll tend to have family members who went through the hardships of the war, so they could possibly want to 'be in their shoes' and understand what they went through. This rhetorical question could also be important for a future generation as the future has a lot of uncertainty.
Aware of social awareness/issues
Balanced between a political social awareness and entertainment
More neutral in the political views they promote
Celebrates equality
Ideologies and values are a more left-winged approach
Celebration of British values, culture and icons
Friday 28th February 2020
Target Audience
L/O: To identify the primary target audience for The Big Issue.
I think that the target audience for The Big Issue magazine is primarily focused on women equal right (feminism). This is because they promote the rights for women and the adverts are categories in feminine clothing, candles and teddy bears. Also, the fact that the change makers are female, idealising that women are intelligent and strong. But also demoting females as people are interested in art.
Bullet Point Analysis
- Social awareness
- Safety pins represent rebellion of punks as they wore it on their clothes
- Lost the spirit of rebellion and that we're weak
- The audience are socially aware (against a conservative government)
- Readers are interested in art and culture
Analyse why The Big Issue magazine has used an intertextuality approach to the referendum on its front cover.
In your answer you must:
- Analyse the use of intertextuality to create meaning in the source
- Make judgements and reach a conclusion about the advantages of this use of intertextuality to The Big Issue Magazine.
The Big Issue magazine has used an intertextuality of the Swedish group, Abba in approach to the referendum on its front cover to poke fun of the conservative politicians who were in favour of leaving the EU 10 days before the start of the Brexit referendum. The use of the intertextuality of the song lyrics in the main cover line, 'The winner take it all' and the speech bubbles coming from the main image's mouths, 'breaking up is never easy I know', 'knowing me, knowing EU', 'this time we're through', 'take a chan-chance' denotes to two a farewell/breaking up songs. The connotations of the lyrics implies that the politicians are looking forward to leaving the EU, and they're happy about it. The use of the intertextuality of Abba is used because both Abba and the UK joining the EU were both formed in in 1972. The long 48 year old "relationship" the UK have been in with the European Union and now they're leaving is the same way Abba broke up (because of an end of a relationship). The use of the disco globe suggests that the politicians are out partying, not caring about what the rest of the world thinks of them.
This suggests that The Big Issue are trying to appeal to the target audience by the use of songs they may be familiar with so they can understand the context of the situation. They're heavily judging the David Cameron for making the decision of leaving the EU, then leaving right after announcing the referendum.
Masculinity is shown as this campaign is targeted to men. This is shown as Isiah Mufusa is the face of this campaign who's an American footballer which targets a male audience who like football as they are probably already know who he is, and therefore wants to smell just like someone famous.
As Isiah Mufusa is the main focus on the print advert you can immediately tell that he's in charge. He's surrounded by a relaxing environment which is denoted to be in the Bahamas which could be a nice place to go. Men might be envious of his life as he seems so relaxed, so they buy the product(Old Spice) in hopes they become a better man themselves.
Individualism is shown as is seen as if Isiah is shown like doesn't need anyone as everyone else is seen as smaller than him, making him seem 'Godlike' to those who are around him.
As this advert is shown to represent the Bahamas because of the 'Bahama scent' of the product. The fact that the use of the palm trees and people relaxing or having fun implies that the antiperspirant will make you feel chilled out, just like you would feel if you were on holiday somewhere tropical.
Tuesday 10th March 2020
Cover Analysis
L/O: To analyse Big Issue covers effectively
What ideologies are represented in this cover and how have they been represented?
The ideologies that are represented is the social awareness of The Big Issue cover by the idea that 100 different people have been changing the world throughout the years. Such as minor sub stories, '94-year-old Holocaust survivor' and 'fantastic plastic ecobricks' representing a diverse audience.
- For the prevention of global warming
What does it tell us about the target audiences?
As the minor titles all cater to different type of people, it attracts diversity in publication. Meaning, the target audience doesn't mind reading something different as they're willing to become educated in a different field out of their comfort zone.
- Audience cares about people (progressive audience) 'changemakers', 'righteous', 'taking the stand', 'agitators'.
The ideologies that are represented is the social awareness of The Big Issue cover by the idea that 100 different people have been changing the world throughout the years. Such as minor sub stories, '94-year-old Holocaust survivor' and 'fantastic plastic ecobricks' representing a diverse audience.
- For the prevention of global warming
What does it tell us about the target audiences?
As the minor titles all cater to different type of people, it attracts diversity in publication. Meaning, the target audience doesn't mind reading something different as they're willing to become educated in a different field out of their comfort zone.
- Audience cares about people (progressive audience) 'changemakers', 'righteous', 'taking the stand', 'agitators'.
Analyse Task
Explain the mode of address and the appeal to the target audience.
Consider:
- Layout
- Content
- Tone
- Representation
- Ideology
- Intertextuality
- Social, cultural and political context
The mode of address used on the front cover of this Big Issue magazine is a direct address of a soldier but his eyes are covered they strap line of ,'The battle for peace of mind back home. Rebuilding lives, fighting for futures.' The use of the emotive language in the strap line connotes to soldiers fighting in the war for the lives for the future generations, wanting the best for their family. The use of the direct address makes the audience feel included on the journey as they ARE the future generation that the soldiers fought for. The tone use in this cover is rather serious and formal.
Firstly, by the use of the sepia-like filter gives off an 1940s sense of the second world war, implying seriousness in this issue of the Big Issue magazine as millions of people died during that era.
Secondly the fact that this issue is dated to Remembrance Day (November 5th); and the use of the puff of the poppy by the side denotes to those who've fallen, indicating the formality of this weekly issue. What sticks out mostly on this cover is the bright green camouflage hat on the model which soldiers wore during the war. The connotation of the green helmet could be referenced the the ambition of the soldiers who fought in the war. Also the use of the intertextuality of the slogan, 'still at war' could be a political reference to Brexit as it's chaotic and could end up with another war against Britain and its neighbouring countries.
DIRT
- The lack of the eyes suggest it could apply to any soldier
- The use of the lexis implies PTSD of soldiers
- Juxtaposition of 'piece of mind' implies that they're still at war
The mode of address used on the front cover of this Big Issue magazine is a direct address of a soldier but his eyes are covered they strap line of ,'The battle for peace of mind back home. Rebuilding lives, fighting for futures.' The use of the emotive language in the strap line connotes to soldiers fighting in the war for the lives for the future generations, wanting the best for their family but could also argue against it not being true direct address as his eyes aren't being shown which could suggest that it could be any soldier in that position. The juxtaposition of, 'piece of mind' implies PTSD for the soldiers who fought at war, and they're still at a war with mental health. By the use of their mise-en-scene of their civilian clothing suggests that their thoughts haven't left them by the use of the bright green helmet, thoughts of war never goes away. This tries to connect to other soldier who've suffered the same fate, trying to grab their attention and tell them that they're not the only one feeling this way. The use of the direct address could attract the audience as they could feel included as some of them might have family who fought for a war. Also the attracting a younger audience as they're future generation that the soldiers fought for their futures. This magazine attracts an older audience who have witnessed wars during their lifetime (such as the Vietnam war) and wants to make them feel connected with them. But this could also attracts a younger audience as they want to feel educated in the mental health of veteran soldiers showing the youth want to get involved and help shape the future for the sake for those who fought for their freedom. Which also suggests a socialist society(left wing) who want to help people (such as the homeless), and make them live a civil life with the rest of society.
DIRT
- The lack of the eyes suggest it could apply to any soldier
- The use of the lexis implies PTSD of soldiers
- Juxtaposition of 'piece of mind' implies that they're still at war
The mode of address used on the front cover of this Big Issue magazine is a direct address of a soldier but his eyes are covered they strap line of ,'The battle for peace of mind back home. Rebuilding lives, fighting for futures.' The use of the emotive language in the strap line connotes to soldiers fighting in the war for the lives for the future generations, wanting the best for their family but could also argue against it not being true direct address as his eyes aren't being shown which could suggest that it could be any soldier in that position. The juxtaposition of, 'piece of mind' implies PTSD for the soldiers who fought at war, and they're still at a war with mental health. By the use of their mise-en-scene of their civilian clothing suggests that their thoughts haven't left them by the use of the bright green helmet, thoughts of war never goes away. This tries to connect to other soldier who've suffered the same fate, trying to grab their attention and tell them that they're not the only one feeling this way. The use of the direct address could attract the audience as they could feel included as some of them might have family who fought for a war. Also the attracting a younger audience as they're future generation that the soldiers fought for their futures. This magazine attracts an older audience who have witnessed wars during their lifetime (such as the Vietnam war) and wants to make them feel connected with them. But this could also attracts a younger audience as they want to feel educated in the mental health of veteran soldiers showing the youth want to get involved and help shape the future for the sake for those who fought for their freedom. Which also suggests a socialist society(left wing) who want to help people (such as the homeless), and make them live a civil life with the rest of society.
Friday 13th March 2020
L/O: Dirt and exam practise
Bullet Point Analysis
What would you mention?
- Intersexuality between rebellion and Banksy (famous graffiti artist)
- Jamie Reid and Banksy are both English artists
- Jamie Reid met Malcom McLaren at university (member of Sex Pistols)
- Paperclip symbolises solidarity and unity (binding together)
- Intertextuality from The Sex Pistols album 'Never mind the bollocks, here's the Sex Pistols' by the use to the same colour pallet in both the album and magazine cover - Both British
- Intersexuality between rebellion and Banksy (famous graffiti artist)
- Jamie Reid and Banksy are both English artists
- Jamie Reid met Malcom McLaren at university (member of Sex Pistols)
- Paperclip symbolises solidarity and unity (binding together)
- Intertextuality from The Sex Pistols album 'Never mind the bollocks, here's the Sex Pistols' by the use to the same colour pallet in both the album and magazine cover - Both British
- Social awareness
- Safety pins represent rebellion of punks as they wore it on their clothes
- Lost the spirit of rebellion and that we're weak
- The audience are socially aware (against a conservative government)
- Readers are interested in art and culture
Exam Style Question - Intertextuality (15 Marks)
Source C shows four politicians; heads on the bodies of the members of the group Abba. The words are taken from famous Abba songs. The issue was published before the British referendum on the remaining in or leaving the European Union. From left to right, the politicians are; Nicola Sturgeon, Scotland's First Minister, David Cameron, Britain's Prime Minister, Boris Johnson and Nigel Farage, both prominent Leave Campaigners.
Source C shows four politicians; heads on the bodies of the members of the group Abba. The words are taken from famous Abba songs. The issue was published before the British referendum on the remaining in or leaving the European Union. From left to right, the politicians are; Nicola Sturgeon, Scotland's First Minister, David Cameron, Britain's Prime Minister, Boris Johnson and Nigel Farage, both prominent Leave Campaigners.
Analyse why The Big Issue magazine has used an intertextuality approach to the referendum on its front cover.
In your answer you must:
- Analyse the use of intertextuality to create meaning in the source
- Make judgements and reach a conclusion about the advantages of this use of intertextuality to The Big Issue Magazine.
The Big Issue magazine has used an intertextuality of the Swedish group, Abba in approach to the referendum on its front cover to poke fun of the conservative politicians who were in favour of leaving the EU 10 days before the start of the Brexit referendum. The use of the intertextuality of the song lyrics in the main cover line, 'The winner take it all' and the speech bubbles coming from the main image's mouths, 'breaking up is never easy I know', 'knowing me, knowing EU', 'this time we're through', 'take a chan-chance' denotes to two a farewell/breaking up songs. The connotations of the lyrics implies that the politicians are looking forward to leaving the EU, and they're happy about it. The use of the intertextuality of Abba is used because both Abba and the UK joining the EU were both formed in in 1972. The long 48 year old "relationship" the UK have been in with the European Union and now they're leaving is the same way Abba broke up (because of an end of a relationship). The use of the disco globe suggests that the politicians are out partying, not caring about what the rest of the world thinks of them.
This suggests that The Big Issue are trying to appeal to the target audience by the use of songs they may be familiar with so they can understand the context of the situation. They're heavily judging the David Cameron for making the decision of leaving the EU, then leaving right after announcing the referendum.
Tuesday 14th April 2020
DIRT
Question 5 (10 marks)
For each pullet point, explain HOW the viewpoint/ideology is communicated in the 'Smells like a man' advert:
Reinforces patriarchal ideology
The fact that an attract football player is the main face for this campaign suggests that men are main factor of the product, meaning women are unlikely to purchase it for themselves but for their partners/fathers.
Masculinity
Masculinity is shown as this campaign is targeted to men. This is shown as Isiah Mufusa is the face of this campaign who's an American footballer which targets a male audience who like football as they are probably already know who he is, and therefore wants to smell just like someone famous.
Buying the product will lead to becoming a better man (consumerism)
As Isiah Mufusa is the main focus on the print advert you can immediately tell that he's in charge. He's surrounded by a relaxing environment which is denoted to be in the Bahamas which could be a nice place to go. Men might be envious of his life as he seems so relaxed, so they buy the product(Old Spice) in hopes they become a better man themselves.
Individualism
Individualism is shown as is seen as if Isiah is shown like doesn't need anyone as everyone else is seen as smaller than him, making him seem 'Godlike' to those who are around him.
Ethnic stereotypes
Ethnic stereotypes are shown as everyone but Mufusa has white, porcelain skin. But I don't think this is shown negatively because for such a long time(and still today), discrimination against people with a different skin colour have been so terrible that there have protests to stop this kind of behaviour. So I think that Old Spice deliberately chose colour of colour to be the main face of this campaign, and making white people seem inferior to prove a point that they are inferior or superior.
Ethnic stereotypes are shown as everyone but Mufusa has white, porcelain skin. But I don't think this is shown negatively because for such a long time(and still today), discrimination against people with a different skin colour have been so terrible that there have protests to stop this kind of behaviour. So I think that Old Spice deliberately chose colour of colour to be the main face of this campaign, and making white people seem inferior to prove a point that they are inferior or superior.
Tropical cultures
As this advert is shown to represent the Bahamas because of the 'Bahama scent' of the product. The fact that the use of the palm trees and people relaxing or having fun implies that the antiperspirant will make you feel chilled out, just like you would feel if you were on holiday somewhere tropical.
Lifestyle (wealth, success etc.)
The lifestyle of success is shown in this advert as everyone is seen as relaxing, like they have nothing to worry about as they have successful lives, but Isiah is shown being more successful because of his wealth, and the fact that he's a volcano connotes that he's dominating everybody there as he could erupt at any moment.
The lifestyle of success is shown in this advert as everyone is seen as relaxing, like they have nothing to worry about as they have successful lives, but Isiah is shown being more successful because of his wealth, and the fact that he's a volcano connotes that he's dominating everybody there as he could erupt at any moment.
Question 6 (10 marks)
Massive Attack
In Massive Attacks 'Unfinished Sympathy' there are social representation of 'street life' that represents the authenticity and cultural currency of the artist; inner city setting, multiculturalism, mixed social groups and stereotypes. As the music video represents positive attitudes of mixed social groups of the main singer is a strong British woman of ethnic minority, it shows that Massive Attack wanted to represent woman as a main role. But a negative stereotype used is the fact you can see a lower-class society, showing issues of poverty in America.
The fact that the music video is filmed using a steadicam in a single-shot promotes the naturalism of American street life and represents different people on the streets, and by the use of the non-actors to emphasise the realism of the music video. This represents the 'cutting edge' of Massive Attack's style, and by the powerful voice of the singers lyrics juxtaposes the music video as she sings about a lost love, "like a soul without a mind", which suggests negative stereotypes of women as they're seen badly effected if they're not in a relationship.
In Massive Attacks 'Unfinished Sympathy' there are social representation of 'street life' that represents the authenticity and cultural currency of the artist; inner city setting, multiculturalism, mixed social groups and stereotypes. As the music video represents positive attitudes of mixed social groups of the main singer is a strong British woman of ethnic minority, it shows that Massive Attack wanted to represent woman as a main role. But a negative stereotype used is the fact you can see a lower-class society, showing issues of poverty in America.
The fact that the music video is filmed using a steadicam in a single-shot promotes the naturalism of American street life and represents different people on the streets, and by the use of the non-actors to emphasise the realism of the music video. This represents the 'cutting edge' of Massive Attack's style, and by the powerful voice of the singers lyrics juxtaposes the music video as she sings about a lost love, "like a soul without a mind", which suggests negative stereotypes of women as they're seen badly effected if they're not in a relationship.
Classwork up to 11/11/19
ReplyDeleteYou are obviously able to identify denotations and connotations Kylie, but you need to be looking onto the connotations of individual elements in far more detail. Your analysis is quite basic and limited so far because they're not complete. I'd like to see you complete more work in the time given.
LOGO DESIGN:
ReplyDeleteSome good ideas Kylie - I love the Social Media App idea - it just needs finishing and an explanation. (I'm not sure the colour of the text works) The fashion brand is a nice idea but I think you need to think about the colour choices. (To match the name??) The TV logo is a lovely design, and well explained, but I'm not sure how clear it is that it's a TV channel?
CADBURY'S ANALYSIS:
ReplyDeleteWell done - a solid analysis
BENETTON ANALYSIS:
This is unfinished - please complete.
SET TEXT NOTES & ANALYSIS:
ReplyDeleteYou've got some good notes but make sure you can fully explain the different stereotypes used. E.g. The traditional stereotype of masculinity which includes...
The Old Spice analysis is good: detailed and with solid evidence to support your ideas. Your analysis of the Lucozade advert needs finishing - you should be referring to the 'Different league' poster though.
ADVERT EXAM PRACTICE - a good first go! It needs a bit more structure and accurate terminology but you've got the right idea. Don't forget to start with a general answer to the question before moving on to the case studies. Time management does need work!
ReplyDeleteMUSIC VIDEO TERMINOLOGY - good but you might want visual examples of the camera shots to make them easier to identify
LIST A MUSIC VIDEO OVERVIEW - good. Detailed
ReplyDeleteMV CONVENTIONS - good understanding
CULTURAL CONTEXT & INTERTEXTUALITY - good notes
MV VALUES & IDEOLOGIES: good notes, try and link these to the message of the video
ReplyDeleteBIG ISSUE IDEOLOGIES: great analysis - love the 'pig' links ;-)
BIG ISSUE COVER ANALYSIS: good analysis and use of Media Language. TARGET: try to link it more to the context.
ASSESSMENT DIRT: well done Kylie, great notes. Does this make more sense now in terms of how to structure your answers?
ReplyDelete